InstaSale: Chirpify Takes Its In-Stream Commerce Service To Instagram As Its Twitter Service Continues To Fly

chirpify logoChirpify, the social commerce platform that launched six months ago as the only in-stream way to make purchases on Twitter, is now starting to spread its wings: today the company is announcing that it has integrated with Instagram, the photo sharing service owned by Facebook. The move means that people who have signed up to Chirpify’s service, and entered their PayPal and shipping details, can go to any items that are being sold via Instagram — tagged with #instasale — and enter the word “buy” in the comments for an instant transaction to take place.

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With $1.3M From Voyager & More, Chirpify Brings Direct Music, Ticket Sales To Twitter

howitworks_band_3In February, Chirpify rebranded from SellSimp.ly and launched a Twitter commerce platform that allowed brands and consumers to buy, sell, donate and transact through tweets without leaving the comfort of Twitter. Since launch, Chirpify has seen growing traction, thanks in part to a promotional campaign launched at SXSW, called “Tweet-a-Beer,” which resulted in a huge boost of traffic for Chirpify, with two new users signing up every second.

Today, the startup’s direct sales model for Twitter is officially getting further validation — this time in the form of capital — as the startup announced that it has secured $1.3 million in Series A financing. The new round of investment, which adds to the $50K in seed it raised from its incubator Upstart Labs, was led by Voyager Capital, with participation from Geoff Entress, BuddyTV CEO Andy Liu, former Facebook exec Rudy Gadre, Hootsuite CEO Ryan Holmes, and TiE Oregon Angels.

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Sell Simp.ly Rebrands As Chirpify; Launches New Twitter Commerce Platform For Brands

Screen shot 2012-02-15 at 5.41.32 AMWe first covered Sell Simp.ly in November last year, as it looked to capitalize on the increasing interest in social media as not only a place to advertise and build an online presence for brands, but as a platform for conducting social commerce. Most of that interest has surrounded Facebook, as a host of solutions and services have emerged that allow big brands and startups alike to create retail storefronts on Facebook, sell to customers, and to a certain extent, manage their transactions.

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