Categorie: China

Viki Climbs The Great Firewall, Signs With ‘China’s Facebook’ Renren For Its First Video Distribution Deal In The Country

advertising, China, Media, Online video, renren, social, TC, ViKi

Viki on Renren Showing CN Powerpuff GirlsOnline video site Viki has made a big business out of aggregating content from around the world, covering 150+ languages in all, and making it accessible to all by crowdsourcing translations from its community of users. Now that pool of viewers is set to get a little deeper with a new distribution deal with Renren, known as the Facebook of China, which will see Renren create a special channel called VikiZone on 56.com, its video sharing network. This is the first time that Viki has partnered with a third party to power its online TV service.

The deal not only promises a new swathe of Chinese viewers to the Viki — Renren has 160 million registered users in the country and will be promoting VikiZone heavily to them — but it is also a mark of how Chinese online video sites and consumers’ tastes are becoming more international, and are looking for more professional content to meet that demand. Coincidentally, today’s news follows just days after Youku — the biggest online video site, known as China’s YouTube, and competitor to 56.com — announced a deal covering blockbuster films from NBC Universal.

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[Confirmed] NYTimes: All The News That’s Fit To Post (And Tweet) In China. NYT Chinese Site, Weibo Account Spotted

China, New-York-Times, sina weibo, social, TC

ny times sina weiboLooks like The New York Times’ groundbreaking, paywalled deal with Flipboard was yesterday’s news: today comes another development for the Grey Lady and how she is working hard to leverage social media for the next stage of growth. The New York times appears to be preparing for a launch of a NY Times China website tomorrow, and in the lead-up to that it has created its own account on Sina Weibo (pictured, right), a Chinese equivalent of Twitter — a development first spotted by the Tech In Asia blog.

We have reached out to the New York Times to confirm what is going on. A visit to cn.nytimes.com — the site of the Chinese edition — requires a password to enter. Update: The New York Times has now confirmed that it is launching its Chinese-language site on Thursday morning, Beijing time. A new post is on that here.

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