Categorie: chief marketing officer

Three Of Four CMOs Say Social Media Impacts Sales

acxiom, bazaarvoice, big data, chief marketing officer, cmo club, cmos, Social Media, social media marketers, social media marketing, steve olenski, tim suther

Not long ago I wrote an article on the use of social media among CEOs and how many often talk the social media talk on behalf of their brands/companies but very few actually walk the social media walk for their own personal use. Today comes results of a survey conducted by Bazaarvoice of 100 members of The CMO Club. Now […]

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Should Sales Teams Blog?

chief marketing officer, chief revenue officer, CMO, Content Marketing, sales blogging, vice president of sales, vp of sales

I happened to see a poll result from SellingPower and just about had a stroke when I saw the result. The question is Should Sales Teams Blog? Here are the results: Are you kidding me? 55.11% of companies forbid their sales people to blog? First of all… if that’s the case with a company I’m thinking of doing business with, that’s enough to change my mind. Here’s why: Honesty – Inherently, this means that the salespeople can’t be trusted to … Continue reading →


Econsultancy Training

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What Billy Joel, C-Level Execs & Social Media Have In Common

c level, chief information officer, chief marketing officer, marketing, Marketing Best Practices, Social Media, social media marketing, steve olenski

A recent study reveals the ever-growing importance and need for c-level suite folks to use social media as a means to engage its customers and prospects alike and to earn their trust in the process. And in today’s hyperactive social media, digital-crazed world we all reside in, it is, to paraphrase Billy Joel… a matter […]

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CMO launches an Interactive Guide to the Social Landscape

brand exposure, chief marketing officer, CMO, customer communication, Marketing Infographics, Search Marketing, seo, social guide, social landscape, Social Media, social media marketing, traffic

CMO.com has launched a very detailed interactive guide to the social landscape for 2012. The guide walks through each social platform, from bookmarking to networking, and details how the medium assists with customer communication, brand exposure, traff…

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