Infographic: The Anatomy of a Marketing Executive
We shared an infographic, The New Role of Chief Marketing Technology Officer, a while back that spoke to the recognition that marketing executives needed to be technically savvy as well as have marketing talent. This infographic is a bit more traditional in its approach of what it takes to be a marketing executive. While I don’t disagree with any of the recommendations below, I was surprised that technology appeared to not make the grade. With resources dwindling as companies trim marketing budgets, marketing executives must be aware of the opportunities … Continue reading →
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