Updates over Media, Marketing en Publishing
There are reasons why we go where we go, eat where we eat, and drink where we drink. Maybe it’s the ambience, maybe it’s that cute waitress or waiter, or maybe it’s karaoke night. Today, Foursquare has announced that businesses can now add events to their venues. This is a pretty huge step towards helping you find new places to go and tell your friends about why you go there…without doing any work.
Our stats are a bit thin, but I was happy to see this comprehensive location report come from Foursquare a few minutes ago! The report provides a weekly snapshot on who has checked in, what the reach is, whether they shared the check-in, and top customers. Of course, there’s also a call-to-action to run some campaigns on the site, too… so Foursquare is looking to increase their revenue. Kudos to the Foursquare team, though, on producing a report that’s both valuable to their clients and that can grow their own … Continue reading →
Lees meerI’m not sure if I’m in the minority on geographic services, but I enjoy using Foursquare and checking in everywhere. The funny thing is that I don’t often share my …
If you’re following Foursquare on Twitter, you’ve probably noticed that the check-in champions have been teasing the release of the “all new Foursquare” app for the last few days, dropping hints that it was coming soon to app stores near you.
Continuing to use the hashtag #allnew4sq, Foursquare last night dropped the news on Twitter that it will be releasing its big new redesign at some point next week. [Photos below.] Now, while that may seem like a ho-hum revelation for some, this is likely to be the culmination of a new direction for Foursquare.
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Remember Highlight? That app that everyone thought was hot stuff back at SXSW? I used it for a few days and then deleted it, discovering quite quickly that the app, despite some utility, was an absolute battery hog. But what Highlight did was prove that, given the proper scenario, check-in works and is important. What frustrates me most, however, is that we keep doing it wrong.
Take this new app, Chkin.at, for example. It allows you to check-in at various websites and to become King of a certain page, thereby giving you certain conjugal rights with the ladies of your Kingdom (not really). Rather than dismiss it outright – it kind of works, but it spurred this little rant – I’ll note that it, like so many other apps, suffers from that fatal flaw: the check-in.
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