Slechts één tiener ziet ‘Super Bowl commercial’ Skittles

De afgelopen jaren was Skittles volop aanwezig tijdens hét Amerikaanse sportspektakel van het jaar voor adverteerders: de Super Bowl. Dit jaar maakt Skittles geen officiële reclame tijdens het evenement, maar het snoepjesmerk maakte gisteren bekend dan tóch een commercial uit te zenden, waarin ook nog een celebrity zijn of haar opwachting maakt. Dat spotje is […]

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Who Are the Fakers on Twitter? [Infographic]

Social Selling University has released a new Infographic about fake Twitter followers. The appearance of social media is sometimes deceiving. This is becoming big news for sites like Facebook and Twitter. This infographic goes through the first fake account on Twitter to how companies, celebrities and Presidential candidates are under the microscope. Here are some amazing […]

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Who Are the Fakers on Twitter? [Infographic]

Social Selling University has released a new Infographic about fake Twitter followers. The appearance of social media is sometimes deceiving. This is becoming big news for sites like Facebook and Twitter. This infographic goes through the first fake account on Twitter to how companies, celebrities and Presidential candidates are under the microscope. Here are some amazing […]

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TheAudience: A Stealthy, Celeb-Driven Startup Co-founded By Sean Parker, Ari Emanuel & Oliver Luckett

Screen shot 2012-07-26 at 5.52.33 AMIf you had to recruit the ideal team to help you navigate the intersection of technology, media, and celebrity, it probably wouldn’t look much different from the partnership behind theAudience. The stealthy social media company, which has flown under the radar until recently, counts Sean Parker, Ari Emanuel, and Oliver Luckett as its co-founders — just your average startup’s triumvirate of tech and entertainment influence.

Parker is best known as the co-founder of Napster, Plaxo, Causes, and most recently Airtime, as well as the founding president of Facebook and as an early investor in Spotify. Emanuel, on the other hand, is probably one of the best-known talent agents, currently serves as CEO of the William Morris Endeavor, is the brother of Chicago Mayor (and Obama’s former Chief of Staff) Rahm Emanuel — although he may be better known for being parodied as Ari Gold on Entourage. Oliver Luckett, theAudience’s acting CEO, may not have been immortalized on-screen by Jeremy Piven or Justin Timberlake, but he does have some digital media chops.

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Celebrity Endorsements and Twitter: Do We Buy Things When Celebrities Tell Us To?

With the ever-growing power of social media, more companies are shelling out increasing amounts of cash to advertise on sites like Facebook and Twitter. According to Bloomberg, social-media-ad spending is expected to reach a total of $4.8 billion at the end of 2012 and $9.8 billion by 2016. While there is a shift underway in […]

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Celebrities Are Killing Your Twitter Marketing Campaign

Because of their massive audiences and follower fanbases, celebrities on social media, Twitter in particular, have become a prime target for brands and even individuals looking for help in spreading messages. But is the effort that marketing brand managers put into this backfiring? You could be killing your own Twitter marketing campaign by focusing on […]

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Social Train Wrecks And Why We Feel Compelled to Watch

Okay, I have to admit it. I like to watch. Yes, it’ll probably come as a great surprise to many of you that a therapist watches others. Well, NEWSFLASH… Apparently being a watcher of others doesn’t require you be a therapist. It only requires that you be human. The experience of watching is one of […]

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