Updates over Media, Marketing en Publishing
“Hey, bedankt dat je ons hebt ingehuurd. Vertel eens, hoe vond je de samenwerking met ons? En wat vond je het allerbeste daaraan? En waarom zou je ons opnieuw inhuren?” Ik kan me voorstellen dat je alleen al de kriebels krijgt van het idee …
Lees meerExpedia is using bloggers to engage as wide an audience as possible and its strategy is yielding benefits. EyeforTravel reports “Blogging is not just a fad. It is becoming another arm of a company’s strategy and so it is important that brands use metrics to measure it,” says Spencer Spellman, who pens the Traveling Philosopher blog and […]
Lees meerSocial media marketing is all about getting your audience; that is, your customers and your potential customers, interacting with your brand. It differs greatly from more time-honored forms of marketing that, while effective in their own way, fall short in one area: customer focus. Yes, in the age of the Internet, if you’re not communicating […]
Lees meerI’m delighted to present today eight exciting new mini-case studies which demonstrate the power of social collaboration to create business value through new product development. These were curated by Amy Kenly and her team at innovation consulting firm Kalypso (Amy will also be a speaker at the April 27 Social Slam event!) I think you’re […]
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