Categorie: business marketing

4 Tips To Take The Frustration Out of B2B Social Media Marketing

business marketing, lead generation, marketing, Marketing Best Practices, online marketing, seo, Social Media, social media marketing

Is social media frustrating? If you’re like most B2B marketers, you’re doing the north-south nod about now. Whether you bought Facebook shares or are simply investing budget tweeting and posting every day, the lure of potential rewards and access to new markets in social media hasn’t always produced tangible, let alone measurable gains. Why? The primary reason: The […]

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Facebook Marketing Statistics You Need To Know

business marketing, facebook, inbound marketing, lead generation, marketing, Marketing Best Practices, marketing mix, online marketing, seo, social media marketing

The internet and the evolution of big data have forever changed the way marketers do business.  To advance your business, you need to stay up to date on current trends and continue to innovate.  A powerful and effective way to amplify your marketing mix and generate new business is social network marketing.  Establishing a social media […]

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Social Media: Branding, Begging and Balancing the Act of Business Online

business marketing, marketing and promotion, personal branding, Social Media, social media tips

At our company we specialize in branding, marketing, and making money for our clients. So when a client called yesterday to lament that he had only been allowed two comments on Pinterest before they “cut him off” we wanted to know why. After a few questions it became apparent that our client was attacking social […]

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Social Media Makes Its Impact In The C-Suite

business marketing, c suite, inbound marketing, marketing, Marketing Best Practices, online marketing, seo, Social Media, social media marketing

As marketers, we often speak or write about the advantages of social media in marketing. If you look back over the history of the Innovative Marketer’s blog, we’ve regularly discussed insights and perspectives about the ways social media can help your business, school or non-profit. In many organizations, CMOs and marketing directors have been making similar pitches […]

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Is Your SEO Guru A Mathematician Or A Content Marketer?

business marketing, Content Marketing, lead generation, marketing, Marketing Best Practices, online marketing, seo

When you meet with your SEO guru does he come with a calculator and spreadsheet or a pencil and paper? Odd question, but it matters… in fact, it’s the only question that matters if you want to generate more business, admissions or non-profit leads with your website. Be An SEO Contrarian Traditional thinking in SEO maintains that SEO success requires ranking […]

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Social Media ROI and the Metrics That Don’t Matter

business marketing, facebook, Google, inbound marketing, Klout, LinkedIn, Marketing Best Practices, measurement, metrics, seo, Social Media, social media marketing, social media tips, Strategy, Twitter

Social media marketing has taken the business world by storm, but according to a study last year, 68% of companies cannot or do not know how to measure social media ROI (return on investment). This is how social media management ends up getting banished to the intern’s task sheet. If you’re engaging in social media marketing […]

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