Categorie: Brian Solis

Klantervaring volgens Brian Solis: zo gaat je klant écht glimlachen

Alle artikelen, Brian Solis, Commerce, Coolblue, customer experience, customer journey, Human centered design, Klantervaringen, Moment of truth, Zero Moment Of Truth

Het managen van de klantervaring is moeilijk, zeker bij handovers van verschillende eigenaren in de klantreis (zoals van webshop naar pakketbezorgdienst). En toch is het grip krijgen op de klantreis cruciaal om succes te hebben in onze online wereld, waarin de kritische en mondige consument de norm bepaalt. Een voorbeeld. Enkele maanden geleden bestelde ik […]

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Voorkom digitaal feodalisme: bescherm je big data

Aral Balkan, artikelen, big data, Brian Solis, Creativiteit, Digitaal feodalisme, Dossiers, empowerment, Events, Gedrag, Indie Phone, Organisaties, Privacy, Reportages, tech, Technologie, The Next Web 2014, TNW2014, Trends, User Experience

Op de tech-conference The Next Web (TNW) viel op dat veel presentaties gericht waren op het gedrag van de mens. Vanuit het thema ‘Power to the People’ verdiepten sprekers zich in de mens als consument en als medewerker.  Er is al veel geschreven over TNW. In dit artikel focus ik op visies en tips over wat […]

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Internet Archive: bekijk je allereerste site in de ‘Wayback Machine’

Aral Balkan, Archief, artikelen, Brian Solis, Digitaal archief, Digital disruption, Events, open source, Organisaties, Reportages, tech, The Internet Archive, the next web, The Next Web 2014, Wayback Machine, WaybackMachine

Donderdag en vrijdag vond de Europese editie van The Next Web-conference plaats in Amsterdam. In dit artikel vind je enkele highlights van donderdag en een uitwerking van de techtalk van Brewster Kahle van The Internet Archive over webarchivering en hoe het bedrijf met high tech oplossingen non-profit instellingen helpt. Digitaal én in de echte wereld. […]

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The Integral Role of Social Media Champions

10 stages of social media integration, Brian Solis, championship, community management, empowerment, Social Media, social media advocate, social media champion, social media marketing, Social Media Strategy

We have used the term “champion” many times on our blog to describe those risk-inclined individuals who become the essential drivers of progressive change within the commercialization ecosystem. Champions can wear many hats. We have described them as mentors, investors and, perhaps most importantly, advocates who take that leap of faith and make doors open at […]

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Social Marketing Trends To Look For In 2012: Predictions From Top Marketers

2012, Andrew Patterson, Awareness, Brian Solis, Dave Peck, David Berkowitz, David Meerman scott, Debi Kleiman, Digital Leader, Doug Haslam, Ekaterina Walter, Erik Qualman, Inc.", jason falls, jay baer, Jim Storer, Jonas Klit Nielsen, lahey clinic, Laura Fitton, Lora Kratchounova, Major League Baseball, Marc Meyer, Mark Lazen, MarketingProfs, Matthew Grant, Michael Pace, Mike Lewis, mobile, pamela johnston, Paul Gillin, predictions, Real-time, relevancy marketing, Robert Collins, social marketing strategy, Social Marketing Trends, Social maturity, Social Media, Social Media Breakfast, social media marketing, socialnomics, Stacy Debroff, Stephen Murphy, Steve Rubel, Tim Hayden, Top Marketers, Year of integration

We all wish we had a crystal ball we can consult whenever we need to peek into the future.  Short of offering our peers that magic crystal, we connected with some of the best and brightest to ask them to predict what 2012 has in store for us.  We compiled the collective wisdom of 34 […]

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2012 Key Social Technology Predictions from Top Business and Marketing Strategists

2012 Social Marketing, 2012 Social Marketing and New Media Predictions, Awareness Inc., Brian Solis, David Berkowitz, David Meerman scott, Ekaterina Walters, jason falls, jay baer, Jim Storer, marketing, McKinsey, Mike Lewis, mobile, Paul Gillin, social crm, Social Media, social media experts, social media tips, Twitter

2011 was a year of increased adoption of social technologies within the enterprise, and that trend will continue into 2012. In their fifth annual survey of over 4,200 global executives, McKinsey concludes that when adopted at scale, “social technologies can boost a company’s financial performance and market share.”  To help stay ahead of this wave […]

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In the Social Media and Digital World, Brands Can’t Take a Sick Day

brand managers, Branding, Brian Solis, chief marketing officers, CMO, digital advertising, Digital Marketing, facebook, jason falls, Marketing Best Practices, marketing strategies, Online advertising, online marketing, product managers, Social Media, social media advertising, social media marketing, social networks, the star group, Twitter

There used to be a time when a brand or a company could go a day or even two without responding to customer feedback, you know take a sick day so to speak. Those days are long gone and brands and companies alike better realize that right now. Let me state categorically for the record […]

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