Categorie: brands

Napkin Labs Launches Fan Center To Help Brands Beef Up Facebook Engagement

advertising, brands, collaboration, Engagement, facebook, Fan Center, Gaming, napkin labs, social, Startups, TC

Screen shot 2012-09-20 at 11.32.43 PMWhen we wrote about Napkin Labs last year, the Boulder-based startup had created an online lab space that functioned as a collaborative community in which fans could help their favorite brands incubate new ideas and make their voices heard. However, the startup soon found that creating a new destination community is an uphill battle.

Shifting its strategy, Napkin Labs began building tools that focused on the place where customers of these brands are already spending their time: Facebook. Today, the startup is introducing the results with the launch of Fan Center — a way for brands to go beyond “likes” and build real communities that drive insight, innovation and revenue right on Facebook.

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3 Straws that Could Break the Facebook Camel’s Back

advertising, brands, facebook, facebook ipo, facebook privacy, Google, Social Media, socialcam

Over the past 6 months, Facebook has released a seemingly unending flow of upgrades for its Ad platform.  These have ranged from promoted posts,  mobile/desktop segmentation, inline ad manager notifications and most recently, a simpler user-interface so that small businesses can better self-serve ad types. During this now post-IPO period, there has been next to […]

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Olapic Raises $1 Million For Crowdsourced Photo Sharing Platform; Warby Parker Backer Great Oaks VC Invests

brands, ecommerce, Fundings & Exits, olapic, photo sharing, social, Startups, TC

logo_olapicOlapic, a NYC-based startup which allows publishers and brands a way to collect photos from their fans for use on their own websites, has closed a $1 million seed round. Investors include Bonobos, Warby Parker, and Geeklist backer Great Oaks Venture Capital, as well as Brad Harrison Ventures, Columbia University’s Lang Fund, and several other angel investors.

The company has already worked with brands including Condé Nast, Pepsi, NY Daily News, The Baltimore Sun and sports teams like the Mavs, Grizzles, Giants, Ravens, FC Barcelona and others, and is now expanding its reach to another vertical: e-commerce.

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A Brand’s Guide to Social Commerce: It Starts With Mobile

Branding, brands, e-commerce, m-commerce, mobile, mobile strategy, second screen, social business, Social commerce, Social Media

Social commerce is exploding. By 2015, Booz Allen predicts that social commerce will be a $30 billion industry worldwide.Defined by Altimeter as the use of social technologies to connect, listen, understand and engage to improve the shopping experience, social commerce isn’t really a new concept – people have been sharing brand experiences with friends, family […]

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HeyWire Launches BNDWGN, A Private Social Messaging App Built Around Your Interests

apps, bndwgn, brands, heywire, mobile, social, Social Media, Startups, TC

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BNDWGN, a new app from the makers of free texting service HeyWire, is launching what’s being called a “content messenger” service. The app is a combination of private friend-to-friend(s) chat and social media aggregation. Using BNDWGN, you can combine various streams from sites like Facebook, Twitter, YouTube and Instagram into an interest-focused group which can be as narrowly defined as “Lady Gaga” or as broadly defined as “Tech.” And because you’re the creator of these content channels called “BNDWGNs” (say: “bandwagons”), the streams you include can extend beyond the official social media presences for the topic at hand. You can include any other things you want in these streams, like Facebook fan pages, Twitter users who share your interests, Instagram hashtags, and more.

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Social Loyalty Platform PunchTab Launches Agency Platform; Touts Customers Like eBay & Arby’s

brands, loyalty, punchtab, rewards, social, Startups

badges-transSocial loyalty platform PunchTab, which raised its $4.4 million Series A in November, is rolling out its new platform for agencies, allowing them to run customized incentives campaigns to promote customers’ brands on any social network. That’s a differentiating factor between PunchTab and some other social loyalty plays which often only focus Facebook and Twitter. With PunchTab, agencies can also target popular networks like Instagram and Foursquare, for example. The fully branded programs are available both as standalone experiences or embedded in Facebook.

The company has already signed up some notable customers in Q1 of this year, including Arby’s, eBay, and the Toy Industry Association.

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Brand-To-Fan Platform Crowdtap Expands To Facebook & Mobile, Sees Revenue Soar

brands, Crowdtap, facebook, marketing, social, Startups, TC

crowdtap-mobile-facebookCrowdtap, a web-based network that allows brands to connect with their most engaged fans and customers through social media, has just expanded to two more platforms: Facebook and mobile. The mobile application comes in the form of an iPhone app which allows fans to participate in the brand’s “challenges” (games and contests) in order to earn rewards.

Meanwhile, the new Facebook tab sets up a special “VIP” section right on the brand’s own Facebook page, to allow for interactions with its top fans.

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Based on its New Retail Social Juice Index, Media Logic Predicts Big 2011 Holiday Sales for 10 Brands

brands, Engagement, Social Media

How closely does customer engagement through social media channels track to sales for national retailers? That is the question of the year. Based on data gathered through Media Logic’s Retail Social Juice Index, we predict the following 10 retailers are headed for a very happy holiday indeed. Yankee Candle Company American Girl Ann Taylor LUSH […]

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Twitter, Facebook, LinkedIn, Google+ — Advancing What Brands Can Do in the Social Channel

brands, Social Media

New Certainty There’s a new certainty to join death and taxes: social media marketing will continue to evolve at breakneck speed. With a spate of recent changes and announcements from four of the biggest players in the social channel, brands have even more options for connecting with their stakeholders.  Here is a quick summary of […]

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