Turn Your Employees Into Social Brand Ambassadors (FREE eBook download!)

Employees make natural brand ambassadors because they’re already informed on the ins and outs of your company. If you allow them to share in your social media goals and reward them for becoming a part of your voice, you’ll be leveraging an untapped potential that’s right under your nose. This is a chance to hone […]

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To Many Consumers, Social Media Equals Facebook (Infographic)

Way back in 2010, when Michael Phelps was just another swimmer (hey, I kid), I decided to conduct what is arguably the most unscientific study known to mankind. Ok, perhaps there have been studies conducted that were even more unscientific but be that as it may, I posed a query to people on Linked In […]

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Why Facebook Cannot Make Enough Money, and Never Will.

Non sequitur (Latin for “it does not follow”), in formal logic, is an argument in which its conclusion does not follow from its premises. Facebook Premise: “We have 900 Million users!” Facebook Conclusion: “We are going to make a lot of money!” Uh……no. Facebook suffers today from basic lack of understanding of buyer psychology.  If you want […]

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Who’s That Girl? Chick-fil-A’s Social Media Blunder

By now you’ve probably heard of the greasy situation Chick-fil-A has gotten itself into  recently.  And this greasy situation has nothing to do with fried food. Jim Henson’s company recently severed their ties with Chick-fil-A due to their stance on gay marriage.  Not only is this a great example on why your business shouldn’t take […]

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A Brand’s Guide to Social Commerce: It Starts With Mobile

Social commerce is exploding. By 2015, Booz Allen predicts that social commerce will be a $30 billion industry worldwide.Defined by Altimeter as the use of social technologies to connect, listen, understand and engage to improve the shopping experience, social commerce isn’t really a new concept – people have been sharing brand experiences with friends, family […]

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Infographic: Believable Branding

We had an incredible conversation yesterday with Shel Israel where he announced his new book he’s writing with Robert Scoble (watch for an announcement on Forbes next week). I think the topic is fairly relevant to this infographic from MDG Advertising. Shel discussed how marketers look to social media as an opportunity to sell… when the goals of social media for the consumer aren’t necessarily the same. In the race to win over customers and win out over the competition, … Continue reading


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