Categorie: Branding

Why You Cannot Ignore Google+

Branding, creativity, customer service, email marketing, Google, Marketing Best Practices, marketing strategies

You might be one of the many people who are irked with Google for one reason or another. Regardless, you cannot ignore Google+ in your social marketing strategy. Unhappy with Google We talk with people every day who are irritated with Google for some reason. Many people believe Google is invading their privacy and tracking/storing […]

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Amazon and Enterprise Social – Funny Binder Reviews Can Be Good Business

Amazon reviews, Avery Dennison, Branding, Marketing Best Practices, marketing strategies, online marketing, social business, social media monitoring

A funny thing about virality is it’s hard to anticipate. As journalists, we’re spot on if we can merely capture a trend and spread it further when it’s happening. As social media marketers, we’re even more powerful when we can recognize the potential for one and ignite it, or at least, in Amazon’s case, let […]

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Li-Ning and the “Social Olympics”: Breaking Into the U.S. Market

Branding, facebook, marketing, moontoast, Public Relations, Social Media

The power of social media Social media is quickly transforming the dynamic between businesses and their customers. The past decade has seen over 200 social media platforms spring up, with 13 of these sites attracting over 100 million users. According to a recent McKinsey study, The social economy: Unlocking value and productivity through social technologies, social media platforms […]

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How to Avoid Being a Social Media Neanderthal

#dialogue, #smengagement, B2B Marketing, Branding, Content Marketing, marketing, online marketing, onlinemarketing, Social Media, social media marketing, social media tips, Strategy

For many of us, the phenomenon of social media began with the simplicity of a wall post, the careless ease of a blog entry, the creation of a short (albeit heartfelt) tweet. Now, these methods alone render you a neanderthal. As long as I am sharing something within the social media community, I will be […]

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Facebook Launches Its First Brand Advertising Campaign

advertising, Branding, facebook, Konrad Group, Social Media, technology

It’s Facebook official, the newly publicly traded company which just hit a major milestone of 1 billion users, has launched a brand advertising campaign targeting 13 countries. Zuckerberg took to the Facebook blog stating, ”Celebrating a billion people is very special to me. It’s a moment to honor the people we serve. For the first time in our […]

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The Advantages Of Twitter’s New Header That Facebook’s Cover Photo Lacks

Branding, Business, cover photo, facebook, marketing, Social Media, Twitter

It has been nearly a week since Twitter launched their redesign, including the addition of a profile header image. It was instantly identifiable with Facebook’s existing concept of a cover photo, but there are significant differences below the surface. The Mundane The first noticeable variations are dimensions and orientation. It doesn’t take a rocket scientist […]

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Integrating Social into the Staffing Organization

Branding, content strategy, facebook, google plus, Human Resources, LinkedIn, recruiting, relationship building, social business, Social Media, staffing, Twitter

I had the opportunity recently to present at LinkedIn’s SourceIn events in Mountain View, CA (click here to watch my presentation on YouTube) and NYC and coming in November, Chicago to many of their staffing clients. At each event, I opened by acknowledging that my love/hate relationship with the staffing industry; meaning that after working […]

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