Updates over Media, Marketing en Publishing
Een ‘love brand’ is een merk dat bij mensen een positief gevoel of een positieve emotie oproept. Bij love brands ben je als consument zo enthousiast over het product dat je er graag content over deelt. Het zijn inspirerende merken waar mensen echt van houden. Instagram is hét platform voor alle ‘love brands’ over de […]
Onze modemarkt is verzadigd, zo liet Marco Wolters van GFK vorige week zien tijdens eFashion 2014. Onderstaande grafiek laat zien dat we qua modebestedingen op het niveau van 1999 zitten. Niet echt bemoedigende woorden, aan het begin van een dag vol fashion en inspiratie. Gelukkig was er ook erg goed nieuws te melden, namelijk op het vlak van […]
According to research company Gartner, as much as 15% of online reviews will be fake by 2014. Just this past summer, it was found that 8% of Facebook accounts are considered fraudulent ones, which represents a fair chunk knowing there are now over 1 billion active users on its platform! And if you think things […]
Lees meerAccording to research company Gartner, as much as 15% of online reviews will be fake by 2014. Just this past summer, it was found that 8% of Facebook accounts are considered fraudulent ones, which represents a fair chunk knowing there are now over 1 billion active users on its platform! And if you think things […]
Lees meerThere’s a challenge that’s crippling organizations right now. It’s speed. Marketing departments that remain agile and push content out at a fast pace are thriving. Marketing departments that are paralyzed by brand perfection are failing. It’s the old adage of the tortoise and the hare. The tortoise always used to win. The companies that crafted clear, perfect messaging and imagery consistently made it to the top. Companies without a solid brand would be left behind… untrusted and unnoticed as the … Continue reading →
Chances are even if you don’t use Foursquare, you at least know about it. Who hasn’t seen the occasional status update from friends “checking in” to whatever location they were at? While this “check-in” feature is a huge part of what made Foursquare what it is, a recent makeover will see new features take the […]
Lees meerSearch engine optimisation, or SEO, for business is not a new thing. It has been part of the landscape now for many years. Those who adopted early have reaped huge benefits, however there are some who have only just dipped their toe in the water and others who have let the whole SEO phenomenon simply […]
Lees meerAs small businesses look for ways to get a better return on investment (ROI), one area that oftentimes goes overlooked is the company blog. For many business owners, their attention is normally directed towards sales and not on online content, social media and other means by which to promote the company. The problem rests with […]
Lees meerBecause of their massive audiences and follower fanbases, celebrities on social media, Twitter in particular, have become a prime target for brands and even individuals looking for help in spreading messages. But is the effort that marketing brand managers put into this backfiring? You could be killing your own Twitter marketing campaign by focusing on […]
Lees meerThese days, Pinterest is a social network that’s become more than a pastime—for many brands, it’s a powerful referral source, capable of bringing in as much or more traffic than all the other networks combined. Are you making the most of this share network? What could you do to optimize your blog content better? Here […]
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