Lightbank-Backed Boomerang Debuts A Social Gifting Platform For Brands And Businesses
Boomerang, the Chicago-based social gifting service which sprung up this summer as a way for users to send gifts to friends (similar to Wrapp), is now moving into the B2B space with the debut of a platform for brands. At launch, Boomerang has 20 national brands on board, as well as some local businesses in Chicago, Austin, New York, and Indianapolis.
