What Are Company Blogs Good For?

You should consider a company blog a marketing tool, a way to talk directly to your customer base on a regular basis. It’s a mix of public relations and promotion, a source of constant information about your company and your products. Just how can you utilize a company blog? There are lots of different approaches. Disseminating […]

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5 Tips on Keyword Research

Before I get started, open Google Keyword Tool (and ignore Malcolm Coles’ article on Why you shouldn’t use Google’s keyword tool for SEO – I’ve written about that here). Keywords are how search engines understand your web page and how your customers and visitors find your website. Location, Services and Ideas; picking the right keywords can determine how […]

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5 Tips on Keyword Research

Before I get started, open Google Keyword Tool (and ignore Malcolm Coles’ article on Why you shouldn’t use Google’s keyword tool for SEO – I’ve written about that here). Keywords are how search engines understand your web page and how your customers and visitors find your website. Location, Services and Ideas; picking the right keywords can determine how […]

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The #1 Rule For Blog Content SEO: Write For Your Readers

Blogs are widely known for their SEO-driving potential because they are comprised of content, which is what search engines use to locate and index results. With Google’s Panda update, content has taken centre stage and businesses that post quality material frequently have the best chances of being noticed when their audiences search for relevant terms. In […]

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