Updates over Media, Marketing en Publishing
As a content marketer, I read a lot of blogs. I subscribe to 201 blogs and have another two dozen or so outlets saved as links, which I monitor daily. I monitor streams on Twitter, LinkedIn, and Facebook and plough through Google news for hours every morning. I’m also a recent Prismatic user. This is how I […]
Lees meerAs small businesses look for ways to get a better return on investment (ROI), one area that oftentimes goes overlooked is the company blog. For many business owners, their attention is normally directed towards sales and not on online content, social media and other means by which to promote the company. The problem rests with […]
Lees meerMost businesses (brick and mortar or online), whether they’re run by an individual or a group of people, have a website or a blog these days. The point of the site is not just to show the public what your business is about. It’s mainly to introduce them to who you are, how you can […]
Lees meer(This is Part 12 in a blog series on understanding – and curing – “Blogophobia: the Fear of Content Marketing”) In the previous post, Blogophobia Recovery Step #7: Measuring Your Content Marketing Results, I covered ways to measure the effects of your content marketing efforts. You ask, “How much time will this all take?” One of the biggest concerns about […]
Lees meerEverything’s social! Just about everyone is investing more time, effort, and resources into social media channels, of late. The amount of interaction taking place online and through mobile is monumental, and still growing rapidly. Social networks are extending their reach and people all over the world are getting involved. To date, Facebook has nearly a […]
Lees meerWhether or not blog comments are valuable has been debated for a long time in the blogosphere, but recently it seems more people are standing even firmer on their chosen side of the debate. In an article by GigaOm, blogger Mathew Ingram brought up the comment debate once again by calling attention to the ongoing battle between […]
Lees meerCreating a fantastic blog is all about developing extraordinary habits: you want to develop a habit of creating stellar content regularly; you want a habit of connecting with and responding to your audience; you want to get into the habit of posting regularly and so on. Essentially, you want to develop habits that make your […]
Lees meerCreating a fantastic blog is all about developing extraordinary habits: you want to develop a habit of creating stellar content regularly; you want a habit of connecting with and responding to your audience; you want to get into the habit of posting regularly and so on. Essentially, you want to develop habits that make your […]
Lees meerThis is Part 8 in a blog series on understanding – and curing – “Blogophobia: the Fear of Content Marketing” In the previous post, Blogophobia Recovery Step #3: Creating Your Marketing Content, I talked about writing styles, the importance of headlines, structure, editing, and tips to make posts more readable and shareable. One of the primary reasons to engage […]
Lees meerYou’d think this would be the easiest step to kicking off your new company blog, but picking a name is harder than you might expect. Just when you think you’re the only person blogging about physical therapy website designs, you stumble onto this niche with bloggers aplenty, and they’ve already picked through the best names […]
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