Categorie: big data

Did Twitter Just Open A Pandora’s Box Or A Golden Opportunity For Brand Marketers?

BBC, big data, brand consultant, brand marketers, brand marketing, Branding, chief marketing officers, CMO, datasift, Marketing Best Practices, social media campaigns, social media marketing, social media tools, steve olenski, Twitter

In a move which will surely cause delight and dismay in the marketing world and among consumer privacy groups, respectively – Twitter is now allowing companies to search and analyze two years worth of Tweets instead of the previously-allowed 30 days.  This is the classic conundrum for yours truly for you see on one hand […]

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