Categorie: big data

Social Analytics Heats Up: Socialbakers Raises $6M From Index And Earlybird To Expand Its Big Brand-Focused Monitoring Service

big data, Enterprise, social, social analytics, social bakers, TC

socialbakers logoSocial analytics firm Socialbakers — the social media monitoring startup that counts Fortune 500 companies like McDonald’s, Nestle, LVMH and Vodafone as clients — has raised $6 million to continue building out its business. The Series B round was led by Index Ventures, and also included participation from existing investor Earlybird Venture Capital. Funding for Czech-based Socialbakers, founded in 2009, now totals $8.2 million.

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Data 2.0 Goes Large: InfoArmy Raises $17.3M To Build Out Its Crowdsourced Competitive Intelligence Platform

apps, big data, crowdsourcing, ecommerce, Enterprise, infoarmy, social, TC

infoarmy ipadInfoArmy, only four months into its life as the operator of a crowdsourced competitive intelligence platform, is announcing a significant injection of capital as it continues to build out its business. The company has raised a $17.3 million Series B led by Norwest VenturePartners, with Trinity Ventures also participating. The total raised by InfoArmy to date is now $19.3 million. (The previous $2 million came from CEO Jim Fowler, who had sold his previous company, another crowdsourced business called Jigsaw, to Salesforce for $175 million.)

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Three Of Four CMOs Say Social Media Impacts Sales

acxiom, bazaarvoice, big data, chief marketing officer, cmo club, cmos, Social Media, social media marketers, social media marketing, steve olenski, tim suther

Not long ago I wrote an article on the use of social media among CEOs and how many often talk the social media talk on behalf of their brands/companies but very few actually walk the social media walk for their own personal use. Today comes results of a survey conducted by Bazaarvoice of 100 members of The CMO Club. Now […]

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