Badgeville: Encouraging Behavior Change through Gamification

The ability to change customer behavior may be the holy grail of e-marketers. A challenge with engaging customers in today’s environment is their fleeting loyalty when faced with multiple options. To resolve this, businesses have to change strategies on the go or provide what the customer wants in an instant. This isn’t always possible with today’s scarce resources. Gamification is a strategy that is assisting marketers with these efforts. One gamification company that’s on quite a roll right now is … Continue reading

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