Categorie: battlefield

Marketing van games: hoe traditioneel adverteren plaatsmaakt voor influencermarketing

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Gaming is al groot, maar gaat de komende jaren een nog grotere vlucht nemen, voorspellen experts. Maar hoe creëer je de marketingbuzz rond een nieuwe game? De marketeers achter onder meer Horizon Zero Dawn en FIFA nemen ons mee. ‘De jonge, maar grillige doelgroep is niet te verleiden met traditionele marketinguitingen’.   De gamesindustrie is […]

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ImpulseSave Nudges You To Save Toward Your Financial Goals

battlefield, Disrupt, ImpulseSave, mobile, social, Startups, TC

impulse-save-2So many of the financial startups from the last several years have been geared toward getting consumers to buy more. Think Blippy, Swipely, and the glut of flash sales and group buying sites.

But it’s a harder problem to get consumers to move in the opposite direction and save their money, especially considering the broad debt overhang that still lingers from the 2008 financial crisis. However, ImpulseSave, launching at TechCrunch Disrupt in San Francisco today, is attacking just this problem with a new technology platform that’s linked to a real savings account where users can squirrel money every week for goals, such as a vacation or a new iPad.

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