How A B2B Company Can Use Social Media

According to Satmetrix, a whopping 62 percent of businesses ignore their customers social media activities in the B2B market. That’s stunning considering that many businesses are flocking to Facebook, LinkedIn, Twitter, and Google +. While some businesses will benefit from using social media, others should be ignoring it. Still, don’t just join the majority on […]

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Outsourced Community Management: Agency to B2B Social Media Communications Strategy

Outsourcing community management is a cost-effective way for companies to run successful social media programs even if they don’t have the internal social media resources to support such activities on their own. Sometimes a company’s marketing department is in the midst of developing internal resources and engages with a third-party community manager to provide strategic […]

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Infographic: B2B – LinkedIn or Facebook?

This is an interesting infographic from Unbounce and Bop Design that points to the strengths and weaknesses of LinkedIn and Facebook for Business to Business (B2B) marketing. My two cents on this is that the platform doesn’t matter nearly as much as your strategy and talent to engage. The message this infographic brings is that you shouldn’t rule out Facebook for your B2B efforts… but I would leave the real results to what you find out with your brand! For … Continue reading


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Top 10 Pinterest Board Ideas for B2B Marketers

Pinterest isn’t only for cupcake decoration and interior design anymore.  Nowadays, people are starving for information that they can process quickly, easily and where possible, visually.  These people include your organization’s prospective influencers, decision makers, and champions. Here are ten ideas for boards that B2B Marketers can leverage to not only engage customers and prospects, but […]

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Jon Gatrell of Pragmatic Marketing on MTB Radio

We are happy to announce that we will be having Jon Gatrell of Pragmatic Marketing on the Marketing Tech Blog Radio Show this Friday, April 6, at 3 p.m. EST. On our show, we will be talking about what’s happening in marketing organizations in tech companies, how tech is changing marketing for B2B tech folks, and how organizations and individuals address these changes. Jon Gatrell brings more than a decade of experience in product management, marketing, sales and corporate development … Continue reading


Econsultancy Training

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