Categorie: B2B

Infographic: How Social is B2B?

B2B, b2b social media, lead generation, Marketing Infographics, Sales Enablement, Social Media, social media marketing

We just asked, Why Isn’t Your Sales Rep on Social? so this infographic couldn’t be timed better! 61% of US Marketers are using social media to increase their lead generation. How Social is B2B is an infographic from InsideView that provides some solid stats and some great examples of how businesses are utilizing social media to grow their business-to-business sales and marketing results. More leads and faster closes… do you need much more of a reason? We’ve said it a hundred times… but your prospects are already on social looking … Continue reading →

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Infographic: B2B Social Marketing Universe

B2B, b2b lead generation, B2B Marketing, b2b network, b2b sales, b2b scoring, Marketing Automation, Marketing Infographics

B2B Social Marketing requires establishment of a presence and growing authority in your industry. B2B companies who adopt an aggressive strategy to build their online presence across social mediums are recognized as thought leaders and their following brings business. I rarely see a B2B company explode in growth without having a social marketing strategy in place. And I’ve seen many B2B businesses struggle simply because they lacked one. Businesses that understand the importance of adding social elements to their marketing … Continue reading →

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8 Things To Consider When Planning Your Company’s Social Media Strategy

B2B, internet marketing, networking, online marketing, Social Media, Strategy

Social media for business (or social business) boasts lucrative opportunity for those professionals who master the fine art of social engagement. Social business campaigns continue to gain momentum among new companies. As more businesses want to be part of the movement and see their own social return, many eagerly dive in before considering important risks […]

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8 Arguments For Companies To Stay Out of Social Media – And Why You Should Ignore Them

B2B, Branding, Content Marketing, corporate reputation, professional networking, Social Media

Being active in a fair number of social media outlets and marketing a new B2B social content platform with online content, confronted me with a number of arguments on why some companies choose to miss out on social media. These arguments, at first, made me speechless. After some thinking about these perspectives I am still […]

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5 Challenges in B2B Social Media and What to Do to Assert Influence

B2B, b2b social media, Branding, communication, Content Marketing, inbound marketing, networking, online marketing, Social Media

Social Media is about communicating with friends, followers, influencers, leads. It’s about connecting to new people. We all live within the framework of a socially driven atmosphere, whether or not we choose to take part. For business, social media is still fairly new. Many businesses are still figuring out how to get the most (or […]

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