Hoe genereer je Marketing Qualified Leads?

‘It’s all about the Marketing Qualified Leads (MQL’s)’, was de belangrijkste conclusie uit het B2B Marketing Trendrapport. Als dit voor B2B-marketeers zo belangrijk is, laten we ons dan eens verdiepen in wat het is, hoe je het proces vormge…

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Aan de slag met account based sales in B2B: 7 factoren voor succes

Naast de bekende voorbeelden van technologische disruptie zijn er inmiddels ook minder opvallende functies ingrijpend veranderd. Een van die stille transformaties speelt zich af binnen de sales- en marketingfuncties in B2B. Met ‘account based selling’ is de salesprofessie bezig zich opnieuw uit te vinden. Verschuivingen in het salesmodel – van push naar pull – en […]

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Infographic: B2B Social Marketing Universe

B2B Social Marketing requires establishment of a presence and growing authority in your industry. B2B companies who adopt an aggressive strategy to build their online presence across social mediums are recognized as thought leaders and their following brings business. I rarely see a B2B company explode in growth without having a social marketing strategy in place. And I’ve seen many B2B businesses struggle simply because they lacked one. Businesses that understand the importance of adding social elements to their marketing … Continue reading

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7 Tips to use Facebook for a Beter Customer Experience

Facebook it not just a tool for connecting with old buddies from high school anymore or seeing your friend’s vacation photos. Just like the successes with Twitter, many people in business are having great success using Facebook as a way to connect with clients and potential prospects. Here are some great tips for getting started with creating […]

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5 Twitter Lists You Should Have

Twitter lists are the hidden secrets of the social selling world. Lists curate all of your potential prospects into one feed so you can see and hear everything they voice. Any company making the shift towards becoming a social business should be collecting the social profiles of their customers and prospects. Scratch that, every company BETTER BE collecting social profiles […]

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How to Track Customers and Prospects Using Twitter

Using social media to monitor your customers and prospects is easy using Twitter. I wanted to make a short video explaining how to build a list in Twitter of companies, people and employees that will get you started in the process. Getting to know your customers through social media is a great way to keep […]

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