Categorie: B2B Marketing

Understanding #Hastags – #Twitter

B2B Marketing, B2C, Content Marketing, Marketing Best Practices, marketing strategies, Social Media, Twitter

Importance and recommendations of hashtags: The hashtag has two main purposes: 1. To help sort and organize content. 2. To help people communicate to a greater universe based on the subject of the hashtag. (Truly becoming viral) Organizing content The idea here is that you put a #hashtag on a tweet that shows the topic […]

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Let’s Get Personal: The Art of Balancing Personal and Professional Exposure

B2B Marketing, Branding, Business, Content Marketing, Marketing Best Practices, marketing strategies, online marketing, Social Media, social media marketing, Strategy

Balancing inside and public information within social media is a tight rope to walk. Professionals (and celebrities) who let us into their personal lives somehow allow us the opportunity to feel we know them better; we can trust them because we have both a reference for their behavior and sense of who they are. Working […]

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LinkedIn Best Practices – Have You Optimized Your Company Listing?

B2B Marketing, Business, Content Marketing, LinkedIn, Marketing Best Practices, marketing strategies, online marketing, Strategy

Executive Summary – Company Page for Your Company Millions of professionals are following more than two million companies on Linkedin.  Why do professionals follow companies?  They can be current clients, potential clients, and professionals in the media, job seekers, and other stakeholders that may provide or looking to gain insights.   Having a company listing in […]

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Why Online Brand Marketers Better Get An Interest In Pinterest, Fast

advertising, B2B Marketing, brand managers, brand marketers, brand marketing, Branding, Marketing Best Practices, marketing strategies, Online advertising, Online branding, online marketing, pinterest, Social Media, social media marketing, steve olenski

If you’re a marketer or advertiser specializing in online sales and are reliant on e-commerce to sustain your business and you’re not on Pinterest, to quote Kool & the Gang “Get Down On It.” A few months ago I wrote of the need for brand managers to get “pinterested” due to the fact that women, […]

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Infographic: B2B – LinkedIn or Facebook?

B2B, B2B Marketing, facebook, LinkedIn, Marketing Infographics, social media marketing

This is an interesting infographic from Unbounce and Bop Design that points to the strengths and weaknesses of LinkedIn and Facebook for Business to Business (B2B) marketing. My two cents on this is that the platform doesn’t matter nearly as much as your strategy and talent to engage. The message this infographic brings is that you shouldn’t rule out Facebook for your B2B efforts… but I would leave the real results to what you find out with your brand! For … Continue reading →


Econsultancy Training

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Facebook Users Can Now Build Mobile Friendly Applications

Advertising Age, Apple, B2B Marketing, Business, custom apps, custom tabs, design, facebook, mobile, mobile capabilities, ShortStack, small business, Social Media, social media platform, timeline

Facebook users and business page owners can now leverage their custom page tab apps by providing them at their fans fingertips at all times. Custom Facebook applications designed using the social media platform, ShortStack, can now be viewed via mobile devices. Currently, custom mobile content is not a native feature of Facebook, so Facebook users […]

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How to Leverage YouTube to Reach Prospects that Convert to Sales

B2B Marketing, marketing, Marketing Best Practices, social crm, Social Media, social media marketing, youtube

There are over 1 billion hits on every day. That’s 1 billion pairs of eyes attached to one billion wallets. You need to get in on this. Using YouTube as a promotional market for your brand is one of the most cost effective and lucrative business moves you can make. A simple 1 minute video has […]

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Twitter Verification Implications for Brand Marketers

B2B Marketers, B2B Marketing, b2c marketers, B2C Marketing, Social Media, social media marketing, social networks, Strategy, Twitter, verification, verified

With recent news that Twitter’s verification process has become linked to monthly advertising, there has been conversation and debate about blurry lines in the sand. What does this change mean for your brand or company on Twitter? Is verification critical to your Twitter strategy? Twitter verified accounts are used to denote the authenticity of certain […]

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Lots of Traffic in Multiple Niches From One Blog – Is That Possible?

B2B Marketing, Blogging, blogging tips, Branding, Google, Marketing Best Practices, marketing strategies, niche, niche market, online marketing, seo, Social Media, social media marketing, social media tips, Strategy, TIME, traffic, Twitter, Web traffic

Is it possible to have a successful blog without content being tied to some particular niche, criteria or category?  It sure is, there are tons of blogs out there that entertain massive audiences with variety of content.  In fact … looking at Tumblr it is pretty obvious.  People just post whatever the hell they want […]

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Top 10 Pinterest Board Ideas for B2B Marketers

B2B, B2B Marketing, b2b social media, pinterest, using Pinterest for business

Pinterest isn’t only for cupcake decoration and interior design anymore.  Nowadays, people are starving for information that they can process quickly, easily and where possible, visually.  These people include your organization’s prospective influencers, decision makers, and champions. Here are ten ideas for boards that B2B Marketers can leverage to not only engage customers and prospects, but […]

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