Categorie: B2B Marketing

8 Shocking Social Media Facts

Appointment Setting, b2b lead generation, B2B Marketing, business call center, sales leads, Social Media, telemarketing companies

So you got social media marketing down and have become on-line famous as of late. You now have tens of thousands of Facebook friends, Twitter followers, Google+ people who circled you, and other subscribers to your news feed in other social media sites. However, you should already know that these social media sites are constantly […]

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A Brief Guide to Completing Your Google+ Profile

Appointment Setting, B2B Marketing, business call center, Google, lead generation, sales leads, telemarketing companies

We all know that Google+ is steadily gaining much popularity as it competes in the social media wars. With Facebook and Twitter as its main competitors, Google’s social media site is now becoming a giant of a social networking website as more and more people log-in to the website.  What makes Google+ appealing to Internet […]

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The Fourth “P” of Marketing

B2B Marketing, B2C, Branding, Business, Content Marketing, creativity, crm, direct marketing, email marketing, facebook, Google, innovation, lead generation, marketing, Marketing Best Practices, Multichannel Marketing, online marketing, Relationship Marketing, reputation management, seo, Social Media, Social Media confusion, Strategy, Twitter, Voice of Customer Marketing, Voice of Customer Research, website managment

For those of us who are unfamiliar or need a refresher in the three P’s of marketing they stand for Product, Price, and Promotion.  In recent years, however, there has been a lot of hype about how the fundamental three P’s of marketing are growing from anywhere from four to seven P’s.  The whole reason […]

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How to Market Through Google+ Effectively

Appointment Setting, B2B Marketing, business call center, Google, lead generation, sales leads, telemarketing companies

So you are now on Google+ since you’ve heard about the massive capabilities that it can handle when it comes to marketing your products and/or services. You are probably expecting that you will be able to open new doors and obtain more sales leads for your business. But as soon as you register for a […]

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Google Penguin Bites Internet Retailer

B2B Marketing, B2C, Content Marketing, Duplicate Content, Google, Marketing Best Practices, marketing strategies, Multichannel Marketing, Opt-In Marketing, Penguin Update, seo

Since as long as I can remember, we’ve all been hearing whispers of how duplicate content can negatively impact SEO scores. Come to think of it, the fact it took this long is actually a shock to me. Just as manufacturing in the United States has disappeared, so has custom original content and particularly when it comes […]

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Facebook Is Testing Shareable Offsite Ads – How Will This Affect Your Facebook Ad Campaign?

B2B Marketing, facebook, Marketing Best Practices, marketing strategies, online marketing, Social Media, social media marketing

Image courtesy of FreeDigitalPhotos.net In an arguably quiet move, Facebook has apparently begun testing a feature to let their users share non-Facebook placed ads. I say arguably quiet because the story was featured on Mashable last week. The ad that was cited in the story was for salad dressing maker Hidden Valley Ranch and carried […]

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Getting Started with Pinterest – a Business Perspective

B2B Marketing, B2C, Branding, Marketing Best Practices, pinterest, seo, Social Media, social media tips, technology

Pinterest lets users organize and share images or videos that interest them from the Web.  Users will segment their boards into different categories in order to keep their images and video organized.   Since this is an open/viral community, what this means for our clients is that people browse pinboards created by other people.  The point being […]

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Exhibitors: How do You Capture the Attention of Your Industry Bloggers?

B2B Marketing, Blogging, exhibitions, exhibitor marketing, Trade Shows

Do you have an on-going conversation your industry bloggers?  Most companies do not.  Over the past few years, bloggers have gained stature and authority with their writings. Their influence nowadays puts them on par with the press.  Almost all shows offer them a press pass, and some shows treat them as royalty with special events, […]

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The Unequivocal Connection Between Social Media and Storytelling: Why We Need Myths

B2B Marketing, brand storytelling, Branding, myth, Social Media, social media marketing, storytelling, Strategy, technology

Have you noticed the plethora of fairy tale remakes or reinterpretations lately?  Everywhere you turn around in popular media you see an evil queen, a virgin heroine, an unsuspecting hero, or a wised mentor helping to overcome the forces of darkness.  Is it coincidence, or an allegory for the times in which we live?  Well, […]

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