Categorie: B2B Marketers

Your Brand Is Missing The Mark On Social Monitoring For Negative Feedback

B2B Marketers, B2B Marketing, b2c marketers, B2C Marketing, feedback, reputation management, Social Media, social media monitoring

As brands recognize the importance of instituting social monitoring for negative feedback, they should keep in mind that focusing only on the negative will bring limited returns. Instead, embrace the opportunity to take information and apply it to broader strategy.  When I say social monitoring, you say negative feedback! Social monitoring! Negative feedback! Social monitoring! […]

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Twitter Verification Implications for Brand Marketers

B2B Marketers, B2B Marketing, b2c marketers, B2C Marketing, Social Media, social media marketing, social networks, Strategy, Twitter, verification, verified

With recent news that Twitter’s verification process has become linked to monthly advertising, there has been conversation and debate about blurry lines in the sand. What does this change mean for your brand or company on Twitter? Is verification critical to your Twitter strategy? Twitter verified accounts are used to denote the authenticity of certain […]

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As Facebook Edges Closer to 1 Billion – Is Your Brand Engaged?

B2B Marketers, B2B Marketing, b2c marketers, B2C Marketing, facebook, Mashable, Social Media, social media marketing, social networks, Twitter

The magic number for Facebook is very close…most likely before the end of 2012 there will be over 1 billion active monthly users on the social network, but is your brand engaging with them in a beneficial way? Months ago, we brought up the discussion around the disconnect between brands and consumers when it comes […]

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Triple Bottom Line Thinking For Social Media

B2B Marketers, B2B Marketing, b2c marketers, B2C Marketing, facebook, Google, Social Media, social media marketing, social networks, tbl, techipedia, triple bottom line, Twitter

We all know that social media is about more than just putting out messages and shouting with a bullhorn. While the copyright may still legally belong to the business, today it’s the audience that truly owns the brand. Social media gives them the power to take content in new directions, thus causing us to react […]

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Everything All The Time – Is Your Brand Spread Too Thin On Social Media?

B2B Marketers, B2B Marketing, b2c marketers, B2C Marketing, facebook, pinterest, Social Media, social media marketing, social networks, Twitter, yelp, youtube

Do you feel the the need for your brand to be present on every social platform available? Even for large companies, it takes the right evaluation and methodology to decide where to focus resources, especially when they are limited. Multiple touchpoints for interaction are important, but not at the cost of spending time and resources on […]

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Can A Parking Authority Blog Drive Home The Right Message?

B2B Marketers, B2B Marketing, b2c marketers, B2C Marketing, Blogging, Social Media, social media marketing

One of the golden rules of social media marketing is adapting to the tone and conversation style of your intended audience. It’s important to promote a two-way conversation rather than a one-way message delivery system, interacting with the intended community. But should this apply to official city government entities as well? Philadelphia Magazine recently ran some […]

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Top Five Things I Resolve To Never Hear A Marketer Say About Social Media In 2012… And Beyond

B2B Marketers, B2B Marketing, b2c marketers, B2C Marketing, brand managers, brand marketers, brand marketing, facebook, integrated marketing strategy, product managers, product marketers, Product marketing, Social Media, social media marketing, social media tips, social networks, the star group, Twitter

It’s early January which means it’s time for college football bowl games, returning unwanted holiday gifts, and of course making resolutions for the coming year. Here are some things I resolve to never hear from a brand manager or product marketer or any marketer about social media in 2012… and beyond. My friend Michael Brenner […]

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Are B2B Marketers Not Using Twitter Correctly?

B2B, B2B Marketers, B2B Marketing, b2c marketers, B2C Marketing, b2c marketing strategy, Brand Management, brand managers, brand marketing, business to business marketers, business to business marketing communications agency, LinkedIn, product managers, product marketers, Product marketing, Social Media, social media marketing, social networks, the star group, Twitter

A recent study revealed that while 91% of business to business marketers are using Twitter as part of their integrated social media campaign only 15% state they generate leads from it compared to LinkedIn where nearly 1/3 of B2B marketers report generating a lead. When I first read the findings from the study conducted by Pardot, a […]

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