Social Prospecting & Scoring: The Missing Link to Social Marketing ROI (Webinar Recap)

Social marketing, at its best, leverages data driven by dialog to achieve business objectives. For example, a running shoe company will monitor social media streams for relevant conversations, engage with those who are training for an upcoming race, and respond in an unobtrusive way when its appropriate. Then, by developing a relationship with these training […]

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3 Shocking Social Media Stats That Will Amp Up Your Marketing

We recently uncovered some seriously shocking social media statistics – take this one for instance – it’s said that more than 600 million people who own a mobile phone don’t own a toothbrush. Crazy, right? Beyond ‘shock-value,’ these stats lead to targeted, insightful lessons that marketers can apply to their own business strategy. At their […]

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Applying Mind-Blowing Social Media Stats To Marketing Strategy

Social marketing holds a special place in our hearts, both for the way it’s changed how organizations do business and for opening up the lines of communication among brands and consumers. The addition of multiple social media channels creates more avenues to engage with our customers. As these social channels have sprung up, so too […]

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Social Analytics Zen: Combining External and Internal Social Metrics for Business Insights

As a marketer, you probably daydream about impressing your CEO with unforgettable statistics from your social media campaigns that clearly articulate the ROI. There is a budding business discipline around social analytics, which aggregates and analyzes online conversations and social activity generated across social channels and enables organizations to act on the derived intelligence to […]

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Top 15 Influencers to Follow in Web & Social Analytics

It’s time marketers stop collecting data for data’s sake and start it for culling insights. That’s where social analytics comes in. Social analytics is the evolving business discipline that studies social media metrics to help marketers use the findings to drive business intelligence. If you’re new to this, have no fear. Look to the 15 […]

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Social Analytics Meets Social Intelligence, Facebook Premium Offers

Social marketers are always on the lookout for solid ways to measure and analyze performance.  When it comes to content effectiveness, the more experienced marketers are moving away from asking “What happened?” to “Why did it happen?”. In their quest to understand what content works, they are starting to seek answers to what their most […]

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Super Bowl XLVI Goes Social: Amplifying the Game Experience Online

The Super Bowl XLVI was a social media success thanks to the Indianapolis Super Bowl XLVI Host Committee and team at Raidious, who created and managed the first ever Super Bowl Social Media Command Center. Using the Awareness Social Marketing Hub, our on-demand social marketing management software (SMMS) as the exclusive backbone to their operation, […]

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