Categorie: audience

Facebook-test: nieuwe aanpak leidt tot meer fake news

audience, beoordeelt, Bolivia, desastreus, facebook, fake news, hackers, Interactie, internet, Media, Mediabedrijven, Nederland, news feeds, objectiviteit, Pagina Siete, publiek verliezen, Ralph Rozema, Servië, Slowakije, Sri Lanka, techmagazine The Verge, The New York Times, uitgevers, wereldwijd, Zuckerberg

De nieuwe werkwijze van Facebook – meer interactie tussen vrienden en minder ruimte voor mediabedrijven – pakt niet alleen desastreus uit voor uitgevers, maar leidt ook tot meer fake news. Dat blijkt uit een test van Facebook zelf in zes landen, waarover The New York Times bericht.   De testen zijn gedaan in landen met […]

The post Facebook-test: nieuwe aanpak leidt tot meer fake news appeared first on frank | Marketing trends en nieuws.

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Create your “Social Active” Email Marketing Segment. Like, Now!

audience, customer loyalty, email, email marketing, loyalty, segmentation, social, Social Media, social strategy

While many email marketers have set up segments for key interest categories, segments for frequency and recency, and even segments by domain and geography, many may be missing out one of the most relevant (the ultimate email marketing buzzword) audiences within an email database–what I would call the “Social Active” segment. First, this is how […]

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Audience vs Community: Do You Know the Difference?

audience, audience building, community, community building, Social Media, social media marketing, social media strategies

We had an amazing conversation with Allison Aldridge-Saur of Chickasaw Nation on Friday and I would encourage you to listen to it. Allison has been working on a fascinating project as part of the Digital Vision grant, writing a series on Native American Lessons for Community Building. In part two of her series, Allison discusses Audiences versus Communities. This struck me as one of the most important elements of the entire series. I’m not sure that too many marketers recognize … Continue reading →


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