5 Social Measures Worth Tracking

A Framework for Actionable Insights from Social The good people at Awareness, Inc. have provided a handy infographic with 5 types of social measures to include in your analytics regimen. These measures represent a framework for checking the impact of your social efforts and gathering actionable insights to improve your sales and marketing effectiveness. The […]

Lees meer

Statdash: Build the Ultimate Dashboard

It seems like each day we’re having to add another tool to monitor some new metrics that provide feedback on our clients. Over time, we’ve collected a number of SaaS subscriptions that we’re logging in and out of on a daily basis. It’s so complex that we’ve sought out development resources – but it’s going to be costly to integrate so many APIs and maintain them. Thankfully, someone else thought that was an issue as well and developed Statdash, a … Continue reading


Econsultancy Training

Lees meer

Infographic: Human Cost of Data Analysis

No doubt that data analysis has an incredible return on investment… but without the necessary tools, things get expensive quickly. We’ve been doing keyword and competitive analysis for one of our clients for over 3 weeks now – combining a ton of data, over 100,000 keywords, and prioritizing it manually. That’s expensive and we’re constantly searching for the next BI tool to help us minimize the time and costs of that reporting. From the infographic: Intuition and vision are fine, … Continue reading


Econsultancy Training

Lees meer

Most of the SEO Industry is Backwards

I’m listening to a webinar right now on Search Engine Optimization (SEO) and it’s got me irritated. The first metric discussed in the webinar is a discussion of how many links a strategy produced, and the volumes of the keywords that were deployed in the strategy. Ugh. No discussion of conversions. No discussion of relevance. No discussion of audience. No discussion of promotion. The discussion is simply how you can throw crap out there and try to get as many … Continue reading


Econsultancy Training

Lees meer