Layoffs For NM Incite, The Nielsen-McKinsey Venture That Does Twitter’s TV Ratings

Image (1) oto_457588_old_television.jpg for post 380737Here’s a surprise follow-up to the news yesterday of Twitter’s acquisition of a social media analytics firm Bluefin Labs. NM Incite — an analytics JV between Nielsen and McKinsey that forms part of Nielsen’s Twitter TV Rating service with Twitter — has started to lay off employees, and we’ve even heard that NM Incite will be shut down altogether by the end of this month.

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