Categorie: Affectiva

Affectiva Inks Deal With Ebuzzing Social To Integrate Face Tracking And Emotional Response Into Online Video Ad Analytics

advertising, Affectiva, ebuzzing, Europe, facial recognition, social, social advertising, TC

Ebuzzing Social pop-upLast August, Affectiva, developer of a new way to track facial responses to online content, raised $12 million from KPCB, Horizon and others to take its tech to a wider market. Today comes one of the fruits of that effort: the company is announcing a deal with the Ebuzzing Social video advertising platform for the company to integrate Affectiva’s Affdex facial coding software into the Ebuzzing Social platform.

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The New Face Of AdTech Goes Consumer: Emotion Tracker Affectiva Gets $12M From KPCB, Horizon

ad tech, advertising, Affectiva, facial recognition, Fundings & Exits, Health, Media, social, Startups, TC

affectivaThe worlds of ad technology and consumer engagement in games and other online activities moved a little bit closer together today. Affectiva, a startup spun out the MIT Media Lab with a way of measuring emotional responses from online users by tracking their faces, is today announcing a round of funding worth $12 million. It will use the funding to take its technology, first implemented to measure the effectiveness of ads, into the consumer market.

The Series C round was led by Horizons Ventures (investment vehicle for Hutchison’s Li Ka-shing and early backers of Facebook, Spotify, Siri and more) and the Kleiner Perkins Caufield & Byers (KPCB) Digital Growth Fund (backers of Facebook, Twitter, Zynga, Groupon, Square, Klout, Waze, Shazam, Spotify, etc.). Some existing investors, which include WPP, Myrian Capital and the Peder Wallenberg Charitable Trust, also participated.

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