Categorie: advertising

Twitter May Have 500M+ Users But Only 170M Are Active, 75% On Twitter’s Own Clients

advertising, apps, mobile, research, semiocast, social, TC, Twitter

Escher TweetYesterday Paris-based analytics firm Semiocast noted that Twitter had passed the 500 million user account mark, with some detail on how that is playing out on a country-by-country basis. Today, we have some numbers that spell out what that actually means in terms of active Twitter users.

Paul Guyot, the founder of Semiocast, says its analysis indicates that on average, less than one-third, 27%, of Twitter’s user base is active — in other words, only around 170 million people, and possibly less, at the moment.

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Opera, Mum On Facebook Rumors, Says Mobile Users Double To 200M, And That Facebook Dominates In Africa

advertising, Europe, facebook, mobile, Mobile browsers, mobile web, Opera, social, TC

Opera-logo-JPGThe buzz about a possible acquisition by Facebook has almost completely died down, but Opera today released an update on the state of its business that nevertheless highlights how its own strategic direction is closely following that of its rumored suitor.

The combined number of active users of Opera’s mobile internet browsers has now topped 200 million, nearly double the figure a year ago, with pageviews more than doubling to 115 billion. And just as Facebook highlighted in its earnings call last week that emerging markets and mobile use were a key part of its advertising story, Opera in its State of the Mobile Web report has also zeroed in on how well it’s been performing in one emerging market in particular: Africa, where Opera’s figures reveal that Facebook is, by far, the most popular site in the region.

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Buddy Media, Nanigans, BLiNQ Build On Facebook’s New Ads APIs, Could Show Wall Street The Money

advertising, facebook, facebook ads, social, TC

JOBS COUNCILInvestors demand more revenue from Facebook, and Sheryl’s got just the APIs to give it to them. Over the last two days, three major ads tech partners have revamped their products with recently released Facebook APIs that allow brands to track and optimize for on-site conversions including app installs, buy home page ads and logout page takeovers, and target ads specifically to mobile.

The new capabilities in tools from Buddy Media, Nanigans, and BLiNQ Media (who just updated today) will attract ad dollars from app developers, huge brands, and local businesses. That means more revenue for these Ads API providers and more revenue for Facebook, which it needs  to rescue its share price, down 11.7% today.

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5 Tips on Keyword Research

advertising, adwords, B2B Marketing, Blogging, blogs, Business, Content Marketing, Google, internet marketing, keywords, online marketing, Search Marketing, seo

Before I get started, open Google Keyword Tool (and ignore Malcolm Coles’ article on Why you shouldn’t use Google’s keyword tool for SEO – I’ve written about that here). Keywords are how search engines understand your web page and how your customers and visitors find your website. Location, Services and Ideas; picking the right keywords can determine how […]

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5 Tips on Keyword Research

advertising, adwords, B2B Marketing, Blogging, blogs, Business, Content Marketing, Google, internet marketing, keywords, online marketing, Search Marketing, seo

Before I get started, open Google Keyword Tool (and ignore Malcolm Coles’ article on Why you shouldn’t use Google’s keyword tool for SEO – I’ve written about that here). Keywords are how search engines understand your web page and how your customers and visitors find your website. Location, Services and Ideas; picking the right keywords can determine how […]

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Facebook Q2: Ad Sales Of $992M, Creeps Up To 84% Of $1.18B Revenue Total

advertising, facebook, social, social advertising, sponsored stories, TC

Mobile Sponsored StoriesFacebook is making a big effort to diversify its revenue generation into areas like payments around gaming and other services, but today the game is still ads-ads-ads, and it’s growing. In its Q2 earnings which have just come out, Facebook reported advertising revenue of $992 million. That works out to 84% of  its total quarterly revenues of $1.18 billion.

Looking back to Facebook’s S-1 filing from before the IPO, that’s actually an increase as a percentage of revenues from last quarter, when ads made up 82% of revenues.

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Stipple Opens Its Image Tagging And Monetization Site To Everyone, Launches Stipple Viewer Plugin

advertising, social, Startups, TC

stipple-logoStipple is launching its public beta today, allowing anyone to try out its service, which is supposed to turn online pictures into “intelligent images”.

Stipple images can be tagged with links to anything that has a URL, whether it’s other images, videos, or just a citation for the website where a picture originated. One of the main selling points of a service like Stipple, as well as competitors like Luminate and ThingLink, is monetization — the ability to embed advertising or links to e-commerce. So for example, on Stipple you’ll find fashion photos full of links allowing you to buy the products featured in the image. Or pictures of food that link to the different ingredients.

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NBC Links Up With Storify For Real-Time Curated Olympics Coverage Across Today.com And Owned Station Sites

advertising, olympics, social, social news, sport, storify, TC

london2012-nbclogoOn the heels of a deal with Facebook to promote Olympic conversations on NBC’s Facebook page, the broadcast network today is taking one more step to improve its social standing during the big sports event. It is linking up with Storify, the social-media “story creator”, to put streams of real-time Olympic content, curated by NBC journalists, across Today.com as well as NBC’s 10 owned TV station websites. An NBC spokesperson tells me that this is one of the “bigger things” that NBC has attempted to do using social media.

NBC journalists — hundreds, a spokesperson tells me, that will be in London and elsewhere — will be mining content from Facebook, Twitter, Instagram, YouTube and other social media sites, and putting into the Storify platform to create running narratives. It will be the first time that journalists affiliated with the local sites will work in collaboration with the NBC News team on an effort like this.

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Social Media Revenues To Reach $16.9B In 2012; Ads Remain Leading Driver At $8.8B, Predicts Gartner

advertising, social, social advertising, social analytics, TC

facebook-money-360For those of you who get frustrated with the idea that in many social networks, you are not just a user but also a product, prepare to grit your teeth a bit more: a new forecast out from Gartner notes that advertising will remain the main way that social media services make money. The analysts predict that this year social media revenue will generate $16.9 billion in revenues, with more than half of that, $8.8 billion, to come from advertising. The estimates are coming out on the same day that social gaming giant Zynga is reporting earnings, and days before Facebook posts its results.

That $16.9 billion figure represents a rise of 43 percent over last year, when social media services like Facebook, Spotify, Twitter and more generated $11.8 billion in revenues. While sales will continue to grow at fast clip, however, Gartner notes that the user base of social media services, now numbering at over one billion users, will only grow at a “moderate pace.”

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Facebook Begins Testing Sponsored Results, Its First Search Typeahead Ads

advertising, social, TC

Facebook Sponsored Results TCHeads up, Google. Facebook is testing a new format of search ads called Sponsored Results that lets advertisers show ads in the search typeahead to users looking for a particular Page, app, or Place. It basically will let businesses divert traffic from each other. For example, a competing game company could target Zynga’s CityVille so anyone searching for “CityVille” would see an ad leading to their game alongside the organic search result leading to Zynga’s game.

The Sponsored Results will look just like organic results except for being marked with a tiny word “Sponsored”. Facebook tells me they’ll be sold on a cost per click basis, can be targeted to people searching for any Page, app, Place, (and possibly event) without that business’ permission, and the tests begin tonight.

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