Updates over Media, Marketing en Publishing
Offers, a free couponing service launched by Facebook back in May to beef up its commercial profile with businesses, is getting an update. From today, and gradually rolling out globally, Facebook is adding some new features — one to enhance the product for businesses, with a new e-commerce option; and another to enhance the product for Facebook itself, in the form of more ads.
So it looks like another social media marketing company may be close to getting acquired. We’ve been hearing for a month now that Eqal — which builds “influencer networks” around celebrities and brands — is buying Everyday Health, a network of 25 health-related sites.
This post is part of an 8-part series on the pillars of social business success. Once you have taken the big plunge and “DTR” with social business (see: It’s Time to Define the Social Business Relationship), you’re ready to start integrating social into your organization. Since 2006, I’ve had various “social titles” (community manager, community marketing, […]
Lees meerGoogle Pay Per Click is the market leader when it comes to online advertising. In the latest Q2 financial summary Google reported that the number of clicks on paid adverts had increased 42% over the same period last year. Perhaps what is more interesting for small business owners is that Google also reported the average […]
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Just a couple of weeks ago, Facebook officially launched its Sponsored Results program, which allows advertisers to place sponsored links in the social network’s search results — and the early results are impressive, according to social advertising and analytics startup Optimal.
Optimal has been running Sponsored Results campaigns for its own customers, but it also tracks brand activity and fan value on Facebook through its Optimal Index (viewable on the company’s home page). So CEO Rob Leathern used the data to answer two questions: Do these units help advertisers target a new audience? And are they actually effective? (Spoiler: Yes and yes, at least so far.)
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After several months in beta testing, Adobe is launching Adobe Social, which it’s pitching as a way to connect social marketing campaigns with real business results.
That was the big emphasis when the company first announced the product back in April, and when I got a demo of the current version a couple of days ago, it was the central theme again: In Adobe Social, you can track every campaign and see how it drives results product orders and revenue.
Lees meerFor many small businesses and aspiring entrepreneurs, social media platforms like Facebook, Twitter, and LinkedIn has seemingly created new channels and spawned a multiplicity of ways to connect for them to reach out to and connect their audience(s). Unfortunately, the reality is easier said than done: Because social platforms are both cost-effective and readily accessible, […]
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Facebook will be launching new features next week that allow advertisers to target their ads to customers based on contact information that the advertiser has already collected. It’s a way for businesses to connect their Facebook ads with the customer lists they may have built up elsewhere.
Inside Facebook first reported on the feature after tipsters saw it go live temporarily. A Facebook spokesperson confirmed this afternoon that it’s a real product, and she walked me through how the program will work.
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Twitter is announcing a new way for businesses to target their Promoted Tweets and Promoted Accounts, according to a new blog post from Product Management Director Kevin Weil. By directing their messages at specific user interests, advertisers can now potentially reach a much broader audience.
Actually, interest data already plays a role in Twitter advertising. Weil writes that Promoted Tweets and Accounts currently target “users who share interests with your current followers.” With today’s launch however, advertisers can explicitly identify the interests that they want to reach. There are currently more than 350 categories to choose from, such as education, home and garden, and animation. Or, instead of targeting a category, advertisers can identify a specific Twitter account, then Twitter will show the promoted content to users who have similar interests to that account’s followers.
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Early numbers for Facebook’s Sponsored Results, the ads launched last week that run alongside Facebook searches, could be an encouraging sign that Facebook’s strategy of building new ways of advertising to its users is working.
Nanigans, one of the Facebook performance-based marketers selling against the new unit, says that click-through rates on the ads so far have been about 23 times higher than regular marketplace ads, with some click-through-rates actually exceeding 3%, and cost per click (CPCs), at this point at least, some 78% lower than they are for Marketplace Ads.
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