Updates over Media, Marketing en Publishing
Which mobile device you use says a lot about your buying habits. That’s why Facebook just began allowing advertisers to select which devices and operating systems their Facebook mobile ads show up on. This lets Android app developers avoid wasting money advertising to iPhone users, and luxury brands can target people with iPads. If Facebook is going to be a mobile ads company.
Whenever I see a versus blog post or article that takes one marketing strategy and pits it against the other, I’m always concerned. In this case it’s a head to head between content marketing and advertising. While investments in content marketing may be accelerating and advertising may be flat or decreasing… it doesn’t mean that you should just take your budget and move it. In fact, content marketing with advertising is a great strategy. Content marketing has become a critical component of B2B marketing, but can you identify the most … Continue reading →
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This week, Pinterest cracked the top 50 most trafficked websites in the U.S. with its now 25.3 million stateside visitors, but the social photo-sharing site has yet to determine how it will monetize all those pins. However, that hasn’t stopped other companies from using Pinterest’s growing popularity to generate revenue for themselves. Case in point: today, a new startup called Pinbooster is officially opening its doors, becoming the first ad platform which pays users to re-pin ad messages from brands.
You probably won’t see the revenue bump in Facebook’s earnings report today from all its new monetization schemes. But with this quarter’s rollout of Gifts, a mobile ad network, app install ads, FBX, and Sponsored Results, Facebook tried show the world that it has new engines to power profits. Earnings and share price may drag for a while longer, but here’s how they could kick into high gear eventually.
According to AdAge, Twitter is taking this whole brand thing seriously, as it has hired away a prominent Googler, Matt Derella, to be its new Director of Agency Business Development.
This is a huge development for Twitter, which as we’ve pointed out is moving closer and closer to the media industry. Execs at top agencies, firms and networks are all over Twitter to become more involved with the network, we’ve learned.
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Interesting development today in the browser wars, with the latest battlefield being who is best positioned to guard users’ privacy. Mozilla today announced that it has started to test new social functionality inside its Firefox internet browser — a foray into sharing and social activity, it says, with user privacy in mind. The first service to join the Social API platform for testing is Facebook Messenger, although Mozilla says that more services are expected to be added soon in a service that it says will be “a big part of Firefox for years to come.”
Outbrain, the well-funded, well-connected content discovery platform, today is announcing a new chapter in its business, which also points to how recommendation and referral services, already used widely by larger brands and publishers, are increasingly becoming accessible by smaller competitors. The company is launching a self-service version of Amplify, its platform that recommends relevant content to readers on the websites they’re reading, plus recommends relevant content from elsewhere on the web.
Q3 is the first full quarter that Facebook has been offering businesses the ability to buys ads across all of its mobile user base, and according to the latest quarterly report from ad agency TBG Digital (embedded below), it’s a winning strategy so far. The reason? Mobile ads continue to drive more engagement than any other ad format. In the U.S. mobile ads that run in the news feed had click-through rates — seen as a key metric for ad engagement — 23 times higher than Facebook’s Facebook’s Desktop News Feed and Right Hand Side ad formats alone (that works out to 1.290% for mobile, versus 0.057% for the desktop options).
If Facebook’s going to make money on mobile, it needs developers building social apps that send it content and buying ads. That’s why making it easy to build Facebook-integrated apps is critical, and why today it revamped its Android SDK and launched the Android Dev Center. These give deves pre-made Facebook widgets to augment their apps, and guides for building in friends rather than bolting them on.
Quick to grow its user base and revenues, last month Treehouse decided to give back to its community by doling out $3 million-worth of free tech education to 2,500 college students.
The scholarship received so much that it had to turn students away. This, combined with the fact the program was for U.S. students only, has led Treehouse to decide to do it all again, but this time go international — and double the size of the scholarship.
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