Categorie: advertising

Red Bull Lands On Flipboard To Give The Social Magazine Another Revenue Stream

advertising, apps, Flipboard, Media, mobile, social, social reading, TC

red bull stratos flipboardFlipboard has added one more content source to its social reading app, and in the process has opened up another revenue stream for the company as a marketing and advertising vehicle. The Red Bulletin, a magazine published by the marketing/content spinners at energy drink Red Bull, is now appearing as a new, standalone channel on Flipboard. The first issue will feature articles, videos and more from Red Bull’s most recent big turn in the public eye, the Red Bull Stratos record-breaking skydive from Felix Baumgartner.

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Diaper Deals: Huggies Maker Says SocialTwist Campaign Saw Highest Digital Engagement Rates Ever

advertising, social, socialtwist, TC

huggiesPersonal care company Kimberly-Clark is ready to share some of the results it’s seeing from a campaign for its Huggies diapers that it ran with social marketing company SocialTwist. According to Dan Kasten, who leads shopper marketing at Kimberly-Clark, the campaign resulted in the company’s highest digital engagement rates ever.

The program focused on moms, presenting them with offers on the Huggies website, Facebook, email, and elsewhere. (You can view a sample offer here.) The offers had a clickthrough rate of 56 percent and an email open rate of 55 percent. They drove 630,000 visitors to the Huggies website and resulted in increased awareness among an estimated 3.5 million consumers.

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With Amazon Publishing Stonewalled By Retailers, Tim Ferriss Taps BitTorrent To Market His New Book

advertising, amazon, BitTorrent, books, Media, Publishing, social, TC, tim ferriss

TimFerrisFinalNecessity, they say, is the mother of invention, and a stalemate between Amazon and big retailers, including Barnes & Noble, over the sale of books from the online giant’s publishing imprint is giving a fillip to BitTorrent — once a hotbed of piracy, and now a straight-laced and legal content distribution network — as a platform for marketing books. Tim Ferriss, one of the author’s signed to the Amazon imprint, has inked a deal with BitTorrent to promote his latest work, The 4-Hour Chef, a publishing deal first announced in August 2011 for hardover, e-book and audio editions of the book.

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Twitter Gains Another Googler, Former Managing Director Of Commerce In Asia Pacific, Aliza Knox

advertising, aliza knox, Business, Commerce, ecommerce, Google, Singapore, social, TC, Twitter

2288420757_0b340d4281_zAccording to a tip, Twitter has hired away another Google employee, and this time it’s someone with a heavy focus on business and sales. The Googler is Aliza Knox, who ran Business and Sales for Shopping, Offers and Wallet across Asia Pacific as Managing Director of Commerce. Knox has confirmed this with TechCrunch this evening.

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How Much Does it Cost to Reach Fall Audiences Online? (Infographic)

advertising, audience targeting, digital ads, Infographics

Each month, ChoiceStream looks at online advertising data to highlight the top audience segments relevant at this time of year. The Audience Cost Calendar represents the relative media costs of reaching people in a specific audience. A number above 100 represents a segment trading at an above average cost; below 100 are selling for less […]

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Bazaarvoice Snaps Up eCommerce Ad Network Longboard Media For Up To $43M

ad network, advertising, bazaarvoice, customer reviews, Fundings & Exits, Longboard Media, social, Startups, TC

Screen shot 2012-11-05 at 7.08.55 PMToday, Bazaarvoice is officially beefing up its social commerce platform with advertising. The Austin-based SaaS company, which powers customer review and social commerce features for brands like Best Buy, Costco, Dell and Panasonic, announced this evening that it has acquired fast-growing eCommerce advertising network, Longboard Media.

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With Mobile Impressions, Tumblr Pushes Past 20 Billion Pageviews A Month

advertising, david karp, social, Startups, TC, Tumblr

david-karpDavid Karp, the CEO of New York-based Tumblr, revealed some fresh stats about the micro-blogging platform’s growth today. The company is seeing 20 billion pageviews a month, up from 15 billion at the beginning of the year, Karp said at GigaOm’s Roadmap conference in San Francisco today. That’s a growth rate of more than 30 percent per year. Compare that to 13 billion pageviews a month in September of last year, and a little over 4 billion pageviews a month in January 2011.

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Facebook’s Next Money Maker? Its Version Of AdWords In Its New App Center Search

advertising, facebook, mobile, social, TC

App Center Keyword Ads done 2Facebook added a search box to its App Center, but what it might do next is more interesting. Facebook could soon let developers pay to buy search keyword ads in App Center search typeahead, similar to the specific name ads in its site-wide search typeahead. And if App Center goes beyond the typeahead and launches a search results page, it could host full-blown AdWords-style search ads.

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SplashPost Lets Businesses Sell, Promote & Collect Emails From Their Facebook Page Timeline

advertising, facebook pages, social, splashpost, Startups, TC

SplashPost-logoThomas Kjeldgaard, better known as the co-founder of Facebook Page builder Pagemodo (acquired by Webs.com in 2011), is today launching another startup aimed at helping Facebook Page owners. The new company is called SplashPost, and it’s a software-as-a-service offering that allows Page owners to create multimedia Facebook Timeline posts in order to sell to fans, collect email addresses, distribute coupons, and more.

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