Categorie: advertising

Ford And Jimmy Fallon Turn To Twitter For Help Writing Lincoln Super Bowl Ad

advertising, Ford, social, TC, Twitter

steerthescriptFord is launching a big marketing campaign to revive its Lincoln brand, and apparently Twitter will play a big role in those efforts, according to a story in Bloomberg.

The automaker has hired Jimmy Fallon to write Lincoln’s first-ever Super Bowl ad, which will be based on tweets. Neither Bloomberg nor the #SteerTheScript website offers many details about how Fallon plans to turn a bunch of tweets into a 60-second TV commercial — the website says, “The writing process will begin with a tweet from Jimmy and then after that it’s up to you, and Jimmy, where the story goes.”

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Google Ventures Leads $1.2M Round For TrueLens, Which Uses Social Data To Improve Customer Targeting

500 startups, advertising, Charles River Ventures, common angels, google ventures, social, Startups, TC, truelens, Venture

truelens logoMarketing startup TrueLens is announcing that it has raised a $1.2 million round of funding. The company is also unveiling its core customer intelligence product, which is calls Socialgraphics.

Co-founder and CEO Roy Rodenstein admitted that social marketing and advertising is “a noisy space,” but he argued that TrueLens fits into a different bucket than most of the bigger names in the industry. First, there’s the social marketing market, where brands can collect data from social networks and run social marketing campaigns, but whose products “aren’t really actionable from the core marketing function.” Then there’s the display advertising world, where banner ads are targeted based on a wide range of data points. And lastly, there’s the market that TrueLens is aiming for.

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London-Based Social Media Marketing Platform, Footfall123, Raises £1.7M Series A; Backers Include Samos, Venrex

advertising, Europe, footfall123, Fundings & Exits, social, social media marketing, TC

footfall123 logoLondon-based social media marketing platform, Footfall123, which offers a variety of digital marketing management tools for brands and retailers to run promotions through Facebook or via other digital channels, has raised a new Series A funding round of £1.7 million. Backers include VC firms Samos and Venrex, as well as a group of angels — including Ed Wray, founder of Betfair.

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Facebook Gives New Mobile Page Ads More Color And Context To Make Every Pixel Count

advertising, facebook, facebook ads, social, TC

Facebook New Mobile Page Ads DesignYou scrolled right past the old design for Facebook’s “Pages You Might Like” mobile ads. Too much gray, not enough description. But they just got updated to show colorful banners and explain what a business does. Their designer Jeff Kanter thinks you’ll stop to give them a look. Maybe even a tap. With style and targeting, Facebook is turning limited mobile ad space into its secret weapon.

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LinkedIn Launches Ads API, Enabling Custom Tools For Large-Scale Campaigns

adobe, advertising, bizo, LinkedIn, social, TC, unified

image001-1LinkedIn is announcing a new Ads API, which could bring more large-scale social marketing campaigns to the professional networking site.

In a blog post that the company plans to publish on its marketing website later today, Marketing Solutions Lead Jen Weedn writes that API access has been one of the most-requested features from LinkedIn’s “tens of thousands” advertisers. Until now, those advertisers were limited to the company’s self-serve interface, but with the API outside developers can build customized tools for running LinkedIn campaigns.

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Mobile Ad Network InMobi Announces Free ‘Lifetime Value Platform’ To Help Developers Deliver Targeted Content

advertising, inmobi, mobile, social, Startups, TC

INMOBI LOGOThanks in part to some recent acquisitions, InMobi has been expanding its services for mobile developers. Its latest feature is something called the Lifetime Value Platform, which will help developers divide their audience into different segments and customize the experience accordingly — in InMobi’s words, it’s going to be “democratizing the understanding of user behavior.”

As for how the LTVP compares to the many other mobile app analytics and messaging services (for example, not only does Urban Airship offer messaging infrastructure, it also announced audience segmentation earlier this year), an InMobi spokesperson argued, “Unlike other products in the market which just stop at providing analytics, this platform enables developers to understand their users and deliver targeted actions in real time, without having to resubmit the app to the App Store.”

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With adMonitor, Unified Aims To Provide A Central Dashboard For Social Ad Campaigns

advertising, social, Startups, TC, unified

unified admonitorSocial marketing startup Unified is launching the newest version of what it calls its Social Operating Platform, and with it a new application called adMonitor.

Unified President and Chief Strategy Officer Calvin Lui (who joined earlier this year) told me that adMonitor should serve as the “system of record” for social ads — in other words, it’s the dashboard where advertisers can bring data from different ad-buying systems together and compare the results.

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First Details On Facebook’s “View Tags” Cookie Ad Tracking That Shows Sales From Impressions Not Just Clicks

advertising, facebook, social, TC

Facebook View TagsFacebook is on a quest to quantify the value of its ads, and TechCrunch has attained the first public details on its recently expanded ad tracking program called “View Tags”. It lets advertisers drop cookies on people who see their Facebook ads and track if they buy something later. I’ve also got the first View Tags results showing up to 87% of conversions can come from views, rather than clicks.

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Twitter Offers A Total Of $1M In Free Credits To 10,000 New Advertisers For Small Business Saturday

advertising, social, TC

twitter advertisingIn conjunction with Small Business Saturday (that’s November 24 this year), Twitter just announced a promotion to bring up to 10,000 new small businesses into its advertising program.

The company says that the first 10,000 eligible small businesses that apply for the program will receive up to $100 in credits that can be used to pay for Promoted Tweets or Promoted Accounts. In order to qualify, businesses must be based in the US and already active on Twitter, but not yet an advertiser on the site.

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Twitter Offers A Total Of $1M In Free Credits To 10,000 New Advertisers For Small Business Saturday

advertising, social, TC

twitter advertisingIn conjunction with Small Business Saturday (that’s November 24 this year), Twitter just announced a promotion to bring up to 10,000 new small businesses into its advertising program.

The company says that the first 10,000 eligible small businesses that apply for the program will receive up to $100 in credits that can be used to pay for Promoted Tweets or Promoted Accounts. In order to qualify, businesses must be based in the US and already active on Twitter, but not yet an advertiser on the site.

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