Updates over Media, Marketing en Publishing
Uitgerekend op de schrikkeldag van dit jaar zwaait LinkedIn een vertrouwde dienst uit: de lookalike audiences. Voor velen die vertrouwden op deze functie voor hun doelgroeptargeting, roept deze mededeling vragen op over de toekomst van hun B2B-marketin…
Lees meerIn dit artikel leer je hoe je effectief A/B-testen kunt uitvoeren voor jouw Facebookcampagnes. Ik deel drie manieren om de testen uit te voeren, leg ze in stappen uit en geef mijn mening over welke goed werken voor jou als marketeer. Als Facebook Ads-s…
Lees meerColumn – Emerce Digital Marketing Live! gaat niet alleen om ‘het beste en het nieuwste van digital marketing in één dag’, maar is ook een dag vol vragen. Rond de klok van twee stelt Bernard de Vreede, Data Proposition Manager bij Marktplaats er z…
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Het vertrouwen moet terugkomen bij het regelen van digitale advertenties. En er moet minder blijven hangen bij bedrijven als Google en Facebook. Dat kan door te werken met een blockchain. De techniek is nog nieuw, maar tal van mediabedrijven zijn er al mee bezig. En dat gaat ver, met eigen digitale munten. Welke kansen biedt […]
The post Waarom blockchain de toekomst is voor marketeers appeared first on frank | Marketing trends en nieuws.
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Millions of people across the U.S. are preparing their jerseys, face paint and horrific nachos. Yes, football fans rejoice, the big game finally kicks off tomorrow in New Orleans — that is, Super Bowl XLVII, between the Baltimore Ravens and the San Franciso 49ers. The Super Bowl is always one of the biggest media events per year, and our inboxes have been flooded with “OMG this is going to be the most social Super Bowl EVAR” emails for weeks now.
It’s going to be a close, hard-fought game between two teams that most people will probably know nothing about until kickoff. But because the Super Bowl has become such a spectacle, there are tons of things to pay attention to on the Web and on social media, while stuffing your face with fried food and trying to watch the game while asking your friends what happened on the last play.
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Advertising is something that we’ve all grown accustomed to in today’s society. For companies that provide free services, it’s an important part of keeping those services free for everyone to use. But are ads even working on us anymore? That’s up for debate and discussion, and those are decisions everyone can make for themselves. One of the biggest companies ever facing the conundrum of introducing advertising is Facebook. The social network is inherently made up of people, and in turn, their content. There’s private content, personal content and public content. Facebook is trying to monetize as much of it as it can, to keep its shareholders happy, the service free and its users at bay from leaving for another option, of which there is none to speak of at the moment. No matter where the advertising is placed, it’ll either rub people the wrong way, or will be ignored completely. Here’s what Mark Zuckerberg, Facebook’s CEO, has been quoted as saying regarding ads: Advertising works most effectively when it’s in line with what people are already trying to do. And people are trying to communicate in a certain way on Facebook – they share information with their friends, they learn about what their friends are doing – so there’s really a whole new opportunity for a new type of advertising model within that. Is that “new” advertising the future, or is it more of the same? Remember those flashing, animated banner ads on websites in the early 2000′s? They were annoying and people didn’t really click on them. Just ask MySpace. Sure, they got some clicks, but only because advertisers became sneaky enough to turn them into “games” and interactive modules using Flash. They still sucked though. Where Myspace failed, Facebook has a real opportunity to capitalize on the fact that ads are just not so good for the user’s experience. How, you ask? By offering up an option to turn them off, something that has worked for services like Amazon’s Kindle, Pandora and Spotify recently. Yes, they are different, because they are offering up entertaining content. However, I would suggest that Facebook content is entertainment, especially since a lot of people spend a lot of their free, and busy, time on it. On mobile devices, there is way less real estate for unwanted content. Good thing that Facebook stopped working on them for a while. Making Something You’re Proud
This week, Pinterest cracked the top 50 most trafficked websites in the U.S. with its now 25.3 million stateside visitors, but the social photo-sharing site has yet to determine how it will monetize all those pins. However, that hasn’t stopped other companies from using Pinterest’s growing popularity to generate revenue for themselves. Case in point: today, a new startup called Pinbooster is officially opening its doors, becoming the first ad platform which pays users to re-pin ad messages from brands.
Google is always wanting to make sure that the most qualified pages are showing up in their queries, so that people using their search engine get the most relevant sites regarding content, combined with the best navigation and overall ease of use. It’s quality score is an estimation of how relevant your landing page, keywords, […]
Lees meerRich ads get significantly higher engagement, but they’re too hard to create. Flash doesn’t work on mobile, and HTML5 doesn’t work consistently in every browser. Today, SteelHouse launched A2 (pronounced a-squared), which brings the high quality that brands expect from other mediums like TV and print, into online ads that serve on any device including Mac, PC, iPhone, iPad and Android devices. Whether they want to admit it or not, brands are embarrassed by the quality of their display advertising. … Continue reading →
Marketing Technology Blog Readers: Get a $300 Discount to JUMP!
PowerVoice, a new social media marketing company founded by former federal consultant at IBM Ryan Landau and ex-Googler (and brother) Andrew Landau, is launching today. The service compensates users for sharing brands’ messages on social networks in a somewhat similar fashion to Adly. However, unlike Adly, it’s not focused solely on enabling celebrities and other public figures to earn additional income through recommendations. Instead, on PowerVoice, anyone can sign up and get paid to promote brands’ ads.
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