Updates over Media, Marketing en Publishing
Twitter isn’t just for the birds anymore. According to recent social media research, Twitter now has more than 165 million users, and is attracting nearly a million new users each day. Twitterers collectively post a billion tweets every three days. 62% of the Fortune 500 companies have at least one Twitter account, and the average […]
Lees meerThough social media marketing is now used in about 90% of companies, techniques, platforms and best practices continue to evolve. Should you include Pinterest in your mix? Increase use of video marketing? Is blogging coming back or trailing off? What will likely be the hot trends in social media over the next couple of years? […]
Lees meerWhat’s better than getting an expert’s opinion on the best ecommerce plugins for WordPress? How about getting the opinions of 10 experts! That’s what you’ll find here: the combined and consolidated wisdom of 10 top WordPress experts on the best WordPress ecommerce plugins (and which ones to avoid), along with the number of downloads to […]
Lees meerMobile web search is no longer of importance only to restaurants and retailers seeking to bring in more local street traffic. It’s rapidly becoming imperative even for the big-data, desktop-centric B2B world. Consider that, according to recent findings from the Pew Research Center: • 86% of adults own a mobile phone (the percentage is even […]
Lees meerDespite a shaky IPO last spring, Facebook remains the 800-pound gorilla of social media marketing, as it now approaches the billion-user mark. Though often associated with bands and brands, Facebook is viewed as the most effective social media tool (by a fairly large margin) by both B2C and bB2B marketers. So what are the best […]
Lees meerGiven the widespread adoption of social media marketing practices, the “if” and “when” questions seemed to have now been resolved by most midsized and larger companies (and a lot of small companies as well). However, as the posts and articles highlighted below show, plenty of questions remain, such as how much should we budget for […]
Lees meerOne of the most valuable features of Google Analytics is the ability to drill into detail on traffic sources; not just how much traffic came from search or social media, but how much came from each specific search engine or social networking site. But for most b2b websites, one of the top three sources of […]
Lees meerImagine that you walk into a restaurant and there’s no one there to take your order. You can’t even find anyone working in the place. Or you are waited on and place your order, but have to repeat it to three different people, because the servers won’t talk to each other. Or you’re told shortly […]
Lees meerSocial media and inbound marketing techniques have been a boon for marketers. Not only do leads generated through social and content marketing cost half as much as traditional outbound-generated leads (see below), they also close at higher rate (again, see below). And social media isn’t just about lead generation of course. While prospective buyers are […]
Lees meerMarketers often seek out benchmarks by which to measure the effectiveness of various marketing programs as well as their performance vs. industry competitors. In some cases, this information can be quite useful and enlightening, for example, when looking at average email open rates by industry. In other situations, however—such as when looking at what percentage […]
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