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Updates over Media, Marketing en Publishing

Auteur: Tom Johansmeyer

Five Ways Foursquare Can Pivot Effectively

18 april 2012 Tom Johansmeyer Social Media

It’s time for a change. Foursquare is getting stale, and the rest of the social media and mobile start-up space is blazing by. So, what’s a still-young mobile company to do? According to Business Insider, Foursquare is sitting on the $50 mn it raised last year, and I say it’s time to put that capital […]

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The Biggest Challenge Foursquare Faces

17 april 2012 Tom Johansmeyer Social Media

Simply put: Foursquare has to figure out what it wants to be when it grows up. The mobile check-in application has struggled to find its way since its early days. At first, it seemed as though Foursquare was content to let its business model evolve. After all, this worked well for Twitter, and Twitter was […]

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Five Tough Questions for Facebook to Answer

13 april 2012 Tom Johansmeyer facebook

When Facebook goes public, its world will change. Even though Mark Zuckerberg has control of the company, the Street will weigh in, and investors and employees will be at the mercy of the share price. The CEO’s secure position at the top may ensure job security, but it can’t prevent a talent drain or investor […]

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Social Media in the Headlines [Winners]

12 april 2012 Tom Johansmeyer Social Media

Who’s getting all the love in the press? In the intensively competitive social media sector, you’d think it’s Facebook. Well, brace yourself: Twitter is in the lead and pulling further ahead. According to AllTwitter, the microblogging service picked up 55 percent of all social media coverage in Q1, up from 50 percent for all of […]

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Pinterest Unseats LinkedIn as #3 in US [CHART]

10 april 2012 Tom Johansmeyer pinterest

Well, that didn’t take long. Pinterest, the hot online photo-sharing site, has become the third most popular social media platform in the US, following Facebook and Twitter, reports Mashable. Pinterest scored 21.5 mn in the week ending January 28, 2012, up close to 30X relative to a comparable week six months earlier. The site still […]

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Facebook and Instagram: The Gory Details [ACQUISITIONS]

10 april 2012 Tom Johansmeyer facebook

Well, Facebook just made a big acquisition, which is news because: (a) it’s Facebook, (b) it’s big and (c) Facebook hasn’t really done this before. So, let the games begin! Shortly before the Facebook IPO, the white-hot social media company has shown that it can do a deal, and it picked up what could have […]

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Social Media Growth Markets: Mexico, India, Brazil, Russia and China

9 april 2012 Tom Johansmeyer Social Media

This is good news for Facebook. The company needs to figure out how to reach China’s billion people in order to truly tap the last unavailable new market, and anyone who has read the Facebook IPO filings knows the company is trying to improve its presence in the likes of Mexico (mobile), Brazil and India, […]

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Instagram: 30 Million Users Plus Google Android

5 april 2012 Tom Johansmeyer Social Media

Instagram launched for Google Android and was downloaded more than 1 mn times in the first 24 hours. Before that, it was only available for the Apple iPhone, where it recently crossed the 30 mn-user threshold. Pinterest may have been getting a lot of attention lately because of the incredible speed with which it reached […]

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5 Reasons Google Should Buy Pinterest

9 maart 2012 Tom Johansmeyer pinterest

Google has never been able to figure out the social media space, but it’s always been good at figuring out acquisitions. Pinterest has burst onto the scene, and it already has a sky-high valuation. Meanwhile, Google has an absurd amount of cash. Could this be a match made in heaven? Check out five reasons why […]

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What You Don’t Know About the Facebook IPO

7 maart 2012 Tom Johansmeyer facebook

The Facebook IPO is poised to destroy a wall of privacy that has surrounded the social media company. Once the company goes public, the culture will be visible … and many worry that it will change. Watch the video above for three insights into this unique company. Click here for FREE email alerts from Inside […]

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Media, Marketing & Publishing

Berichten over Media, Marketing en Publishing, verzorgd door Paul van der Bijl, redacteur, tekstschrijver, journalist, docent en trainer.

Twitter: @PaulvdB en @MMPNieuws

Site: https://paulvanderbijl.nl

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