Updates over Media, Marketing en Publishing
Today’s post is brought to you by the letter “S” Just like 70 million other people, we watched the U.S. presidential debate this past Wednesday night. I caught the first half hour on NPR while driving home, and joined Mrs. Ad Majorem watching the rest on ABC News. Before leaving work I checked Twitter to […]
Lees meerOld Media meets New Media You see it everywhere. Advertisers invite you to “Follow us on Twitter”. It’s all too easy to add this short message to traditional ad executions. So Why Not? The problem is that Twitter in this way is treated as a mass medium just like the ads themselves. They might as […]
Lees meerDon’t you hate small talk? I do, too. But it teaches us something about Social Media. The most banal of small talk happens in forced encounters. Co-workers cross paths in the corridor or cafeteria. Neighbors coming or going in their entryways. “How are you doing?” “Fine, thanks, and you?” “Fine, thank you.” The next level […]
Lees meerIt’s become fashionable to bash Facebook in the wake of their sub-par IPO. This post will not pile on, but point out some realities. I have no inside knowledge. This is strictly my view; take it for what it’s worth. Social media isn’t immune to rapid business cycles. Internet companies come and go at supersonic […]
Lees meerA Bronx cheer from the New York press If you bought Facebook at $38 a share, I’ll offer you some hope for the future. But if your eyes glaze over when hearing about audience measurement, then skip today’s post. Facebook went public, then publicly flopped The two topics are linked. This past week Facebook went […]
Lees meerMy daughter and I have joined Pinterest. We’re not alone. For me, Pinterest is a fast-growing social medium that knows how to build a community. My 13-year-old daughter was interested in what she had read about “pinning” things that piqued her interest like design, art, fashion, recipes and clothes. It looked like a perfect opportunity […]
Lees meerIn an early post, you can read that “the ‘ad’ in Ad Majorem means all marketing communications, from social media to direct mail to Internet gaming to television commercials. To most consumer audiences all of these are advertising.” Today we’re going to debate that statement a little. Is Social Media advertising? On The Social Graf […]
Lees meerA garage door service man understands Social Media better than most marketing people I know. He happens to be technically inclined, but that’s not what makes him an expert. Who is this guy? “Brad” is the owner and chief mechanic of Garage Door Corporation in Skokie, Illinois. We needed to replace a garage door remote […]
Lees meerHave you experienced Social Media Burnout? If so, you’re in good company. Three social media masterminds recently admitted it was all getting to be a bit much. Steve Rubel blogged that social media might be getting tiresome – and then deleted several years worth of blog posts to start anew on Tumblr. Edward Boches went […]
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