Auteur: Steve Olenski

Did You Hear The One About The Marketer Who Didn’t Use Pinterest?

pinterest, responsys, Social Media, social media campaigns, social media marketing, steve olenski, using Pinterest for marketing

Ok, I admit there’s no punch line to that query or maybe there is now that I think about it. The punch line would be ‘they were soon looking for another job.’ Now I know what all you marketers and brand managers and brand marketers and everyone out there is thinking ‘gee Steve, a little […]

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Three Of Four CMOs Say Social Media Impacts Sales

acxiom, bazaarvoice, big data, chief marketing officer, cmo club, cmos, Social Media, social media marketers, social media marketing, steve olenski, tim suther

Not long ago I wrote an article on the use of social media among CEOs and how many often talk the social media talk on behalf of their brands/companies but very few actually walk the social media walk for their own personal use. Today comes results of a survey conducted by Bazaarvoice of 100 members of The CMO Club. Now […]

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The Real Value Of A Facebook Like

facebook, masterminds advertising agency, Social Media, social media marketers, social media marketing, Social Media Strategy, steve olenski

[[NOTE: This article originally appeared on the blog for Masterminds – a full service advertising agency with a focus on brand integration and is reprinted with permission.]] Trying to qualify the value of a Facebook Like for a given brand has been shown to be an incredibly elusive and often frustrating exercise. An exercise many brand managers and […]

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To Many Consumers, Social Media Equals Facebook (Infographic)

AYTM, Branding, facebook, lev mazin, LinkedIn, Marketing Best Practices, Social Media, social media marketing, steve olenski, Strategy

Way back in 2010, when Michael Phelps was just another swimmer (hey, I kid), I decided to conduct what is arguably the most unscientific study known to mankind. Ok, perhaps there have been studies conducted that were even more unscientific but be that as it may, I posed a query to people on Linked In […]

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