Updates over Media, Marketing en Publishing
By now, everyone has seen this Infographic. Yes, it is complex and confusing and it should give you a headache. The tools to manage and measure activity on a socially enabled web today are growing at substantial rate. Today, you can track and measure virtually any activity you would want to or deploy a tool […]
Lees meerWhy don’t fad diets work? Experts say that when dieting, people become fixated on what they eat, how often and the corresponding loss of weight. Once that weight goal has been achieved and the pants fit again, time to celebrate. No more hard-boiled eggs and plain boiled chicken breast. Whoo-hoo! Success! Let’s grab a burger […]
Lees meerRecently I co-wrote a chapter in WOMMA’s upcoming book on measuring word of mouth and social media. In the process of writing this, it became obvious to both me, as well as, the book’s editors that there was no clear definition for what social engagement is. This was especially troubling given the fact that both […]
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