Updates over Media, Marketing en Publishing
“If a tree falls in a forest and no one is around to hear it, does it make a sound?” Sometimes I think brands carry this philosophy into the social media realm. Several case studies have pointed to brands ignoring their customers on social media, believing their small, individual voices won’t be heard by others. […]
Lees meerThis is a special post. There’s no use hiding it. The secrets out. I am the new host of American Idol. Did I fool you? Probably not. As you might have suspected (you smart cookie), this is my new Twitter cover photo. In case you haven’t heard, Twitter’s CEO Dick Costolo went on NBC’s Today […]
Lees meerImage from Madrageek Is it me or is there never enough time in the day? Some days (or weeks if I’m to be honest), I feel like I just don’t have time to effectively engage with my Twitter followers. At the same time, there’s always a nagging thought in the back of my mind telling […]
Lees meerTwitter followers: 550,000 global monthly searches. Followers on Twitter: 550,000 global monthly searches. How to get Twitter followers: 210,000 global monthly searches. I came across these keywords when I searched for the word ‘Twitter’ in Google’s keyword research tool. I was also a little disturbed by the fact that 450,000 of you were searching for […]
Lees meerHow many people do you think retweeted this tweet below? One? Two? Bet you didn’t guess it was 95,182. So how did they do it? They became every teenage girl’s dream (Justin Bieber). Unfortunately for the rest of us mere mortals, we can’t get away with simply tweeting the first thought that pops into our […]
Lees meerDid you know weekends are the BEST days to tweet for maximum reach? Oh wait, no sorry. Did you know weekends are the WORST days to tweet for maximum reach? No wait… Confused? So am I. Every so often a new Twitter study offers us the holy grail of optimal tweet timing. Most are based […]
Lees meerWant to rank highly in Google search? Create high quality content. That’s what SEO experts around the world were saying. Heck, that’s what I was (and still am) saying. But while we were telling you how to create high quality content for users, we overlooked an important issue. How does GOOGLE measure high quality content? […]
Lees meerI’ve been an advocate of social media marketing for years now. Yet, I wouldn’t hesitate to part ways with this marketing channel if it wasn’t creating any real value for our business. According a recent survey by Satmetrix, a disturbingly huge number of businesses are seeing a lack of positive business outcomes from social […]
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