Updates over Media, Marketing en Publishing
I’ve tried to capture how corporate adoption of Social Media evolves with each stage adding to the other. Stage 0 – Enter the Experimenter, the geek, the lone ranger evangelist who either begins with a blog, or encourages setup of discussion forums, and is listening across social channels. Essentially some key motivated individuals are driving […]
Lees meerSocial Media provides a fantastic opportunity for enterprises to gather enormous amount of business intelligence, whether it’s about their customers likes and dislikes, or whether it’s competitive intelligence. My earlier post and video covered quite a bit of ground. However, I’ve seen organizations limiting themselves and the power of the social opportunity in leveraging true […]
Lees meerLast night I was enchanted and I couldn’t help but draw out Guy’s ideas on “how to make enchantment endure by building an ecosystem”. The idea applies to anything you wish to do. In today’s social world, it’s about building an ecosystem around your company and it’s social media, brand advocate and community program. Guy […]
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