Updates over Media, Marketing en Publishing
Stanford University’s Rock Center for Corporate Governance, in conjunction with The Conference Board, surveyed more than 180 CEOs, senior executives, and corporate directors on what they know about social media and how they use it in their businesses. The Social Media Disconnect The report titled “What Do Corporate Directors and Senior Managers Know about Social […]
Lees meerPinterest burst onto the social media scene and has managed to steal the limelight in this ever growing genre of websites. In just two years they’ve grown so fast that they now rank as the number 3 social network. From May to June Pinterest’s referral traffic to Shareaholic’s network of about 200,000 sites grew by […]
Lees meerA recent study by the Chartered institute of Management in the UK polled 1500 businesses worldwide about the use and attitude towards social media. They discovered that while businesses are investing in social media, managers’ lack of understanding means they are unsure of the returns. It’s a skills gap that is preventing businesses from getting […]
Lees meerA new study from the CMO Club and Digiday uncovered a gap between how people use social sites and how we’re marketing to them on those platforms. They started out looking for something completely different – the gaps in the capabilities and perspectives amongst marketers, agencies and publishers, but found that another gap existed: The […]
Lees meerJoin Chris Abraham for an extended tutorial on how to use Google Plus for business He delivered a 30 minute webinar, but he felt he had to rush through the information so he has taken the time to make the extended tutorial and show you all the insider tips and tricks of using Google Plus […]
Lees meerAn article in USA Today says RIP Corporate Blogging. According to a study by UMASS fewer companies in the Fortune 100 and INC 500 are maintaining their blogs. I hope that these companies don’t have any women customers. The recent BlogHer survey of 2000 women in the US found that women regard blogs as their […]
Lees meerWhen you start monitoring social conversations it takes a while to figure out which words and phrases return the most relevant content. There are many excellent subscription tools available, but until you have narrowed down your search terms and brand terms, it’s a smart idea to use a free tool. iGoogle is one easy-to-create and […]
Lees meerToday I am going back to the four social media trends Beverly Macy predicted would be hot in 2012 in the Huffington Post The rise of Social Intelligence Better use of analytics and more focus on measurement Content creation and curation Social media education and training Social Media Intelligence is a sure bet in my […]
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