Updates over Media, Marketing en Publishing
When Barack Obama and Mitt Romney walk on stage for the first presidential debate tonight – one thing is for certain – there will be a lot of keywords and phrases. Whether you wear red or blue or don’t intend to vote this year – you undoubtedly know what the key issues are in […]
Lees meerAll too often – a website design, an email campaign, social media posts etc are based on what the executive or owner likes. But is that what the customer likes? Successful organizations succeed by understanding their target audience and adapting their marketing to what the consumer responds to – not what you respond to… Yet […]
Lees meerNew York Giant’s head football coach, Tom Coughlin, is not happy. (Well…when is he?) Coughlin wasn’t happy when player Jason Pierre-Paul dumped Prince Amukamara in a tub full of ice. Then Steve Weatherford tweeted the video of the incident. When asked about the incident, Coughlin responded with: “As I’m understanding it, there were some parts […]
Lees meerIt is a common assumption that social media is used mostly by the younger generation. So is it a wise decision to give your social media responsibilities to those under the age of 25? Much debate has been given to this topic – including recently from a blog post on Nextgen Journal (pro) and Fast Company […]
Lees meerBy now you’ve probably heard of the greasy situation Chick-fil-A has gotten itself into recently. And this greasy situation has nothing to do with fried food. Jim Henson’s company recently severed their ties with Chick-fil-A due to their stance on gay marriage. Not only is this a great example on why your business shouldn’t take […]
Lees meerIf you’ve been watching the news – it’s no secret that JC Penney’s attempt at no haggle pricing failed miserably – especially after the departure of their President of Branding, Michael Francis. On the surface – the idea of no haggle pricing sounds like a great idea. It’s simple to understand when everything is already […]
Lees meer“How to blog” is the highest searched phrase according to Google Adwords when it comes to the word “blog.” There are roughly 151 million global searches on that term alone. So this a blog and about a blog. No wonder so many people are searching for how to blog – according to Hubspot – blogging […]
Lees meer10+ years ago – you “searched the web.” Today – most people “google” things. For you English majors – like it or not – Google is now a verb. You don’t hear anyone say they “binged it” or “yahoo’d it.” But people say they “googled it” because that is by far the most popular search […]
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