Auteur: Rick Burnes

Didn’t make it to Boston last week for INBOUND 2012? Wish you could have seen the keynote address by HubSpot founders Brian Halligan and Dharmesh Shah?

Well, you’re in luck! The entire presentation — Brian’s discussion about inbound marketing, Dharmesh’s tour of HubSpot 3, and lots more — is in the video below. You can also skip to certain parts of the keynote using the links following the video.

INBOUND 2012 Keynote Address: Announcing HubSpot 3

Here’s a jump-to guide for specific sections of the video:

Introduction to Inbound Marketing: Brian explains how the 20th century marketing playbook has been replaced by inbound marketing.

The Future of Inbound Marketing: Using Amazon.com as an example, Brian describes how great inbound marketing is a marriage of content and context to create marketing people love.

HubSpot 3 Announcement: Brian announces the launch of HubSpot 3, an entirely new set of HubSpot tools that, together, make it easy for mere marketing mortals to achieve the kind of personalized marketing (content + context) that Amazon is known for.

How HubSpot 3 Makes 1+1=3: Dharmesh explains that, like the iPhone, the magic of HubSpot 3 is not in its individual features, but in the possibilities that open up when all of its features are offered in a single, integrated tool.

Dharmesh Starts the Tour of HubSpot 3: Dharmesh explains that HubSpot 3 includes over 100 new features, launching on September 1, 2012. He highlights the following key applications:

• Contacts: a centralized marketing database, organized in a timeline format
• Social Contacts: the ability to segment your contacts based on their engagement with your social media channels
• Landing Pages: an easy way to create, test, and track beautiful landing pages
• Smart Calls-to-Action: a new tool to create and test calls-to-action, then target them to specific segments of your website visitors
• Email: easy-to-use email marketing, integrated with your marketing contacts database
• Workflows: an application that allows marketers to create a series of automated actions to nurture their leads

HubSpot 3 Case Study: Dharmesh introduces a video showing how one of HubSpot’s toughest customers is using HubSpot 3. 

Introducing the Mobile App: Brian announces the launch of HubSpot’s iPhone app, including mobile versions of Sources, the Dashboard, and Contacts.

Marketplace Announcements: Brian shows a video explaining some of the new features in the HubSpot App Marketplace and Services Marketplace.

What Lies Ahead: Dharmesh concludes with a few hints of things to come. 

What were some of your favorite highlights from Brian and Dharmesh’s keynote address? And if you missed INBOUND 2012, registration is already open for INBOUND 2013!

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If you’re like most marketers who don’t work at gigantic global corporations, you look at big data like a glamorous garment in a store window: enviously.

You look at what Facebook, Amazon, Target and your credit card company do with your data — the personalized services, the product suggestions, the targeted marketing — and you wonder why you can’t do the same thing for your business. As a Columbia Business School report last spring showed, marketers believe in the value of big data, but aren’t confident in their ability to capture it.

That’s crazy! Marketers … get over your envy, get over your fear, and dive in to big data! Not everybody needs to hire the armies of Ph.D statisticians that companies like Target and Facebook employ, because marketing software has evolved to the point where you don’t need Ph.D statisticians to do optimized, personalized marketing at scale.

What’s the Big Deal With Big Data?

First, let’s clear up what exactly big data is for anyone not in the know. Big data simply refers to data sets that are so large and complex, they become unwieldy to work with using the tools most marketers have at their disposal. But if big data is so, well, big, what value is there in it for marketers?

Big data promises to make everybody — buyers and marketers — better off. It enables optimized and personalized marketing, which means marketing that’s more useful to buyers and more efficient for marketers.

And it’s increasingly clear that the promise will be fulfilled. You can see the improvements for buyers and marketers in the stories of the companies like Tufts Medicare Preferred and Thermo Fisher Scientific, where increased personalization and optimization of the marketing process led to significant lead growth.

Why is this happening? A generation ago — when we had three tv stations, read one newspaper, and used a phone plugged into the wall — Tufts and Thermo Fisher would have bought access to a broad audience and broadcast a generic message. For companies, that was an expensive approach that didn’t produce good results. And for buyers, it was just annoying.

Today, not only do we have endless channels, apps, and websites, but they give companies and customers the opportunity to collect data about each other. Companies know their customers and prospects better, so instead of sending general messages that mean nothing to anyone, they can provide useful, targeted messages to smaller, more segmented groups of people — and they can optimize the whole process, too.

Five Ways to Take Advantage of Big Data

How can you start taking advantage of big data in your business? Turns out you don’t need to dive into a sprawling enterprise consulting project that will cost you hundreds of thousands of dollars. If you’re using a marketing software tool like HubSpot, you can build an optimized, personalized marketing process on your own. Here are five specific steps you should begin with:

1) Make A/B Testing a Part of Your Weekly Routine – Everybody’s heard of A/B testing, and everybody knows it’s a good thing, but who does it on a regular basis? If you aren’t doing A/B testing, you aren’t optimizing your basic marketing processes like email marketing sends and calls-to-action. So how can you expect to do more sophisticated data gymnastics?

2) Personalize Your Emails – In this day and age there’s no excuse for avoiding personalization where it’s appropriate. Set up a form to collect data from your prospects, then use the data you’ve collected to populate the appropriate values in your emails. Even if it’s just the salutation, it changes the email from a blasted billboard to a personalized message. And if personalization is too much of struggle, you should look for different email marketing software. To get you started, we wrote a blog post that gives you tons of ideas for email personalization.

3) Get Sophisticated About Segmentation – If your marketing process involves sending email, it should involve list segmentation. Sending a single blast email to your whole list is like running an ad on the nightly news circa 1965. You reach a broad audience with a general message and marginal returns, and the message isn’t that useful to the recipients. Instead, improve your returns — aka your open and click-through rate — by customizing the message and the offer for specific groups.

4) Create Content Informed by Keyword Research – SEO is still a critical piece of a robust sales and marketing funnel. Don’t simply guess which keywords will be most effective and drive the most traffic. Instead, collect data and use it to optimize your content creation. Do you know which keywords drive the highest value traffic to your site? Do you know how you (and your competitors) rank for those keywords? If you want an optimized, personalized marketing process, you need to find out.

5) Optimize Your Funnel With Closed Loop Reporting – Many marketers pick their marketing mix (e.g., how much SEO versus how much social media) by pure intuition. Don’t do that. Set up a closed-loop marketing process, then use it to determine which channels are most productive for your business so you can optimize your marketing mix.

All these steps are fairly straight forward — but that’s exactly the point. You don’t need to get too fancy to begin seeing some serious of the benefits of big data. You just have to have the right process, and not be afraid to dive in!

Are you utilizing big data in your marketing?

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For many marketers who rely on the phone, life is like living in Germany — before the wall came down.

On one side of the wall — the click side — life is rich with data. You can track inbound traffic, its sources, its path through your site, and its progress through your funnel. The other side of the wall, however — the call side — is data poor. You get calls to your business, but you don’t know where they came from, and it’s hard to track them.

Today, there’s good news for marketers straddling both sides of the wall. The wall is coming down!

A new class of software tools allows you to actually track incoming calls almost the same way as you track clicks.

Why Call Tracking Is Crucial for Marketers

A recent comScore study commissioned by Google concluded that 63% of website visitors completed their purchases offline.

Think about that — it means that a majority of website visitors who make purchases start the process on one side of the data wall (the data-rich, web-based side), then end the process on the other, whether it’s in a brick-and-mortar store, or on the data-poor, phone-based side. That means all the marketing effort going into attracting and nurturing website visitors is not properly being accounted for. In order to more properly understand your customers’ buying cycles, and to understand which marketing dollars are truly driving sales, you need to break down the wall. You need to set up call tracking. 

How Does Call Tracking Work?

There are a number of new tools that allow marketers to implement call tracking. Here’s a typical process for setting up and using it:

First, you’ll need to set up the app by following steps like the ones below:

• Install the call tracking app. (HubSpot users, for example, can visit the App Marketplace and install HubSpot RingRevenue App.)

• Install a simple piece of javascript to your website (a one-minute job); then tag the phone numbers on your site that you want to track.

Once these two setup steps are done, you’re ready to track calls. Here’s how that typically works:

• Many call tracking apps will record calls and aggregate call data into a call-tracking dashboard. (For HubSpot users, this dashboard lives inside the HubSpot RingRevenue App. See the image below.)

How to Use Call Tracking to Improve Your Marketing

Call tracking data can have a significant positive impact on businesses with lots of inbound call volume. (Here’s one detailed case study of a campaign that saw 12% improvement when call tracking was added.) Here are some ways marketers can effectively leverage call tracking:

1) Get alerted when a phone lead returns to your site. 

Normally, phone leads disappear into the ether after they hang up. There’s no way to know when they come back to your site and re-engage with your business. But with call tracking and a system of email lead visit alerts, you could have a call with somebody, get an alert a few days later when they’re back on your site, then call them up while they’re engaged to close the deal.

2) Identify the source of your phone leads. 

Marketers without call tracking can only guess at the sources of their inbound phone calls. But when you set up call tracking, you can set up tests to measure the effectiveness of different sources. For example, you could put one phone number in a print add, then another in a brochure handed out at an event, and use the call tracking to determine which generated the most call traffic.

3) Automatically compare the phone-to-lead close rate to the close rate of all other leads. 

When you add call tracking to a marketing analytics platform that tracks and measures your full funnel — from first touch to sale — you can easily see how your phone leads compare to leads sourced from other channels. How do they compare to SEO leads? How about social media leads? Or trade show leads? When you set up call tracking with marketing analytics, you can finally answer these questions. Then you can use that information to optimize both your sales process (e.g. focus sales reps on leads that are historically more likely to close) and your marketing process (e.g. focus your marketing efforts on generating leads that are historically more likely to close).

Best of All?

All of that’s great, but here’s what might have the biggest impact: Call tracking helps consolidate your marketing.

The biggest challenge for most marketers is simply managing everything! Inbound calls typically add to a marketer’s complicated array of channels because they’re hard to track in the place where most other channels are tracked: online. Call tracking solves that problem, putting everything online (and when you integrate call tracking with HubSpot, behind the same login!).

Have you implemented call tracking to get better insights into your marketing efforts?

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Email list are like milk — they’re perishable. In fact, rotten email lists can leave you a lot worse then just queasy. Bad email lists can make it nearly impossible for your messages to get into your prospects’ inboxes.

Return Path reports that 83% of the time an email address is not delivered to an inbox, the sender’s reputation (defined by the sender score) is to blame. And what makes a bad sender score? Sending emails that get marked as spam, which is exactly what happens when you send to bad lists.

Sniff Test for Email?

It’s pretty easy to identify bad milk; but what about bad email lists?

Turns out they’re not so tough to spot either. Generally speaking, a bad email list is one where many of the recipients are not expecting and do not want your email.

Of course, that’s pretty general, so how do you get more specific? At HubSpot, we ask a series of five questions to every customer who uploads a list to our email tool. The questions, listed below, constitute our basic email list sniff test.

(Note that we ask these questions about lists that are uploaded to HubSpot but not lists created from leads collected by customers with HubSpot forms or our leads API. That’s because we assume that if the leads are collected by the customer using a HubSpot form or the leads API, the contact has a recent business relationship with the customer and is expecting to receive email.)

So without further ado, here’s the test: 

1. Does everybody on this list have a prior relationship with your business?

Yes? Move on to the next question.

No? Get rid of the list — or at least the people you don’t have a relationship with. Pronto. If the person doesn’t have a prior relationship with your business, they’re not going to be expecting your email. Not only is emailing them just spammy, but it will also hurt you. Without a prior relationship, many of the recipients will mark your message as spam. Those spam designations will then turn around and hurt the sender score of the servers you send from, which will make it harder for you to get your messages delivered.

2. Do you have an unsubscribe list?

Yes? Nice job! On to the next question …

No? Do not pass go; do not send to list. Go back to the drawing board, and build a new list. Every list should be accompanied by an unsubscribe list. Here’s why: If you have a prior email relationship with the people on your list, you will inevitably have people who have unsubscribed from said list. When you load that list into a system like HubSpot, you need to load both the master list and the unsubscribe (AKA suppression) list. If you don’t, you’re going to end up emailing people who have already unsubscribed. That’s against the law, and, since people on the unsubscribe list are likely to mark your email as spam, it will also reduce your ability to send successful emails.

3. Did you purchase, rent, or lease the list from a third party?

No? Excellent! Next question!

Yes? Agh! No dice. We can’t let you send to that list from HubSpot — and it’s unlikely you’ll have success sending to the list from any other quality, reputable marketing software solution. Why? It’s pretty simple: The people on that list do not have a prior business relationship with you. At best, they gave their address to somebody else and are expecting email from them, not you. At worst, their address was harvested from some sort of directory, and they’re not expecting any type of email. Any sending you do to this list will get flagged for spam and ultimately reduce your future conversion rates.

4. Will the people on the list be expecting (not surprised) by your email?

Yes? Awesome. One more question.

No? Game over. Time to do some more inbound marketing to build yourself a clean and quality list of recent opt-ins. Which leads us to our final question …

5. Have you emailed these contacts within the last 12 months?

Yes? You’re good to go. Your list is smelling great. Create some awesome emails with super useful content, and you’ll have yourself some amazing conversion rates.

No? Sorry. Twelve months is a long time. Chances are, a big chunk of your list already forgot about you and will be surprised by your message (remember question #4?). That means they’ll mark it as spam, which means your delivery rates will drop. 

How to Create Lists That Don’t Stink — And Keep Them That Way

So what’s the best way to create lists that won’t get marked as spam? By building your own list with remarkable content that drives traffic to your site, and then entices them to opt in to your emails with compelling marketing offers (that are clearly associated with your business) on your site and well-optimized landing pages. (This ebook, An Introduction to Lead Generation, will help you get started.)

Here at HubSpot, we build our list with offers like content and tools, including webinars, ebooks, and Marketing Grader. By building these lists internally, we’ve made our email marketing program far more productive that it would have been if we had purchased lists.

So how do you keep your list smelling good? Good list hygiene. On a general level, that means keeping an ongoing email relationship with your list so recipients are always expecting your messages. More specifically, that means sending to them at a predictable cadence, making unsubscribes easy, maintaining reliable unsubscribe lists and, perhaps most importantly, continuing to grow your list organically.

So, what do you think? Do your email lists pass the sniff test? And are we missing anything on our sniff test?

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Peanut butter and jelly, Brad and Angelina, sun and sand, puddles and boots, blogging and email. What do these all have in common?

They’re all better together!

A new study of over 6,000 HubSpot customers shows that among those who use email marketing, companies that blog get 2X more traffic from their email than those that don’t. In this data, “Email Traffic” includes two main sources: traffic from traditional email marketing and lead nurturing campaigns, and traffic from blog post email alerts (emails to people who subscribe to the blog via email).

These numbers show that blog emails and traditional emails from customers who blog, taken as a whole, generate more traffic than traditional emails from customers who don’t blog.

Interpreting the Data

Email traditionalists might look at this finding and say, “Bah! You’re conflating two types of email. Of course emails from blogs are going to generate more traffic! Content isn’t that important to traditional email marketing.”

But this is old-school thinking. Look at the critique closely. That emails from blogs are going to generate more traffic is intuitive to most marketers — yet many of those marketers continue to pump out traditional emails bereft of engaging content. Blog emails work because they include remarkable content. Include equivalent content in your traditional email marketing — and repurpose the quality blog content you already have — and your engagement will shoot up.

Marketing Takeaway

As a marketer, I think this study has a simple takeaway: if you want to make email work, you need to focus on the content.

How do you focus on content? Create a blog that covers topics your buyer personas find useful, and come up with creative ways to repurpose that blog content (as well as content from other assets like videos, ebooks and webinars) in your emails. A good example of this is the State of Inbound Marketing Report we included in one of our HubSpot emails, featured below.

If you want to learn more about creating a great blog or creating compelling email offers, read this business blogging ebook, and our introduction to email marketing. And it’s important marketers invest in the quality of their email content considering the rapid depreciation of email lists. Approximately 25% of your email list expires every year, and you’ll have trouble rebuilding it (or even see more rapid rates of depreciation) without investing in consistently creating quality content. Or worse, you could become addicted to the crack of purchased email lists.

If you don’t believe me, just read the story of this marketer who set off to do sophisticated email marketing — marketing automation, actually — without the right kind of content. The results were catastrophic. As he said, “We … quickly discovered that marketing automation is a beast – it devours content. If you don’t feed it, it dies.”

What types of blog and email marketing content do you find the most effective?

Image credit: spcbrass

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Here’s a challenge for all you marketers who are on top of your game: How do you make sure your marketing team is taken seriously within your own company?

One important step you should take is publishing a thorough, thoughtful, quantitative monthly report on your marketing team’s impact.

For as long as there’s been marketing, marketers have struggled to show their impact. But today, there’s no need to struggle. Today, it’s simple to collect the data you need to show how your marketing investments are generating revenue for your business. You just have to pull together the right reports.

At HubSpot, our marketing team creates a deck of over 200 slides each month to cover every last marketing detail. That’s extreme, and it might not be necessary for all companies. But what is important for all marketers is a core set of slides that reports on inbound marketing results. (Note the word “results.” We’re not showing what we did. We’re showing what we achieved.)

So here are some of the core slides we use to report on our results. What do you think we’re missing? I’d love to hear about it in the comments!

1. Visits by Source

This is your measure of the top of your funnel. It tells you, month-over-month, how many people are coming to your site, and how they got there. You can look at this slide quickly to see which marketing channels are driving your changes in overall traffic. (HubSpot customers can find this report in Sources.)

2. Leads by Source

This is your measure of your middle-of-the-funnel (MOFU) activity. This slide answers the questions, “How many leads did we generate, and which channels did they come from?” You can use this report to track month-over-month changes in lead volume and to figure out ways to improve the results. For example, if you’re generating a lot of traffic to your blog articles, but you aren’t converting any leads there, you should experiment with different ways to improve blog page conversions. Maybe you need better calls-to-action (CTAs). Or maybe you need better blog offers. Whatever the root of the problem, this report can help identify its location and help you understand where to dive into the details and diagnose. (HubSpot customers can get this report in Sources.)

3. Funnel Summary

This is an overall view of your marketing funnel that shows you the five most important metrics—visits over time, leads over time, customers over time, visit-to-customer conversion over time, and lead-to-customer conversion over time. This data gives you a great overall sense of your marketing team’s performance. (HubSpot customers can get this data from Sources.)

4. Paid vs. Organic Leads

This view helps you show how much of your lead flow is coming from paid campaigns and how much is coming from organic inbound marketing. If you’re trying to build an inbound marketing machine and keep your paid spend down, this slide can help you track your progress.   (HubSpot customers can get this data from Sources by exporting and aggregating all their organic campaigns, then comparing that to their paid campaigns.)

5. Top Blog Posts by Page View

This slide helps you keep track of the content that’s engaging your community. This knowledge should help you refine your blog articles to generate even more traffic, and to refine your overall marketing strategy to better reach your target personas. (HubSpot customers can find this data in their monthly report or Blog Analytics.)

6. Top Landing Pages by Leads

This slide shows you which offers and landing pages are generating the most leads. You should know this information and constantly be testing new offers and landing pages in order to create new leaders generating even more leads. (HubSpot customers can see this in their Landing Page Dashboard.)

7. Lead Speed to Your Event

This is a way to measure lead quality. In other words, how good are the leads that you’re sending to your sales team? If there isn’t much time before your leads convert into an event, the marketing team is doing a good job. If your leads take a while to convert, you need to do a better job nurturing your leads. (HubSpot customers can get this data from a CRM like Salesforce.com when it’s integrated with HubSpot.)

Bonus for HubSpot customers! Most of these slides are already being created for you. Keep an eye out for a personalized monthly report that gets sent to you at the beginning of each month. The report contains a link to download a PowerPoint version of your own monthly report. Make sure you’re using it!

What other marketing data do you report on for the rest of your company?

Image Credit: SqueakyMarmot

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If you’re using HubSpot’s Inbound Marketing Software, you’re probably happy to have all your core inbound marketing tools — Lead Nurturing, Lead Intelligence, Email Marketing, Blogging, Social Media, SEO, Marketing Analytics, and more — in one place.

But what about all the other stuff? All the tools that aren’t absolutely core to inbound marketing but that you use enough to care about.

Turns out many of these tools are now available in HubSpot’s growing app marketplace. Here are eight of our favorites:

8 Awesome Inbound Marketing Apps

1. Pay-Per-Click Analysis (Developer: Website Publicity) — Google AdWords can tell you a campaign’s click-through rate. And with an additional level of setup, it can tell you the conversion rate on the corresponding landing page. But you still won’t know if those conversions are turning into customers. This app gives you that data, allowing you to focus on the keywords that generate customers. Install PPC Analysis for HubSpot

2. Lead Grader (Developer: Lynton Web Solutions) — If you get any kind of lead volume, you need to make sure your sales team is focusing on the leads that are most likely to close. This app makes it easy to do that. In under five minutes, anybody can install the app and set up customer rules to grade their leads. Once the rules are set up, the app starts grading leads, and your sales team can start focusing on the ones that are most likely to close. Install Lead Grader 

3. Content Marketplace (Developer: Zerys) — Many inbound marketers have trouble keeping up with the pace of the content creation needed to be successful. The Zerys content marketplace helps solve this problem. It gives marketers access to a skilled pool of freelance writers who can help to create blog articles, ebooks, and whitepapers, all within HubSpot. Install Zerys

4. iReach Blog Distribution (Developer: PR Newswire) The iReach Blog Distribution App integrates with HubSpot’s Blog API by pulling blog posts from within your HubSpot portal and pushing that content through PR Newswire’s press release distribution network to thousands of sites. No more cutting and pasting your blog posts all over the place; the iReach app automates the work of transforming your blog posts into press releases. Install the iReach Bog Distribution

5. Marketing Contests (Developer: SnapApp) — Most marketers know that quizzes, polls, surveys, and sweepstakes are more likely than your average piece of content to be forwarded and shared with friends and family than static web pages. The SnapApp app in HubSpot allows you to create and measure all of the above from within HubSpot. No more trying to stitch together contests and surveys with a series of different apps. Install the Marketing Contests App

6. Ecommerce – Shopify (Developer: Lynton Web Solutions) — Using a Shopify Store for your ecommerce? This app will help you get more out of it by connecting the blogging, SEO, email marketing, social media, and analytics you do in HubSpot with your shopping engine. Install the Shopify Ecommerce App

7. Facebook Landing Pages (Developer: Convert Social) — Have a good following on Facebook, and trying to convert it into lead growth? This app will help, allowing you to set up landing pages and calls-to-action in Facebook. Leads collected from the landing pages will populate right into your HubSpot account! Install the Facebook Landing Pages App 

8. Vocalyze Blog Voice Widget (Developer: Vocalyze) — As an inbound marketer, you want your content to be as easy to consume as possible. This app takes your blog to the next step — making it simple for your readers to listen to your blog content created on HubSpot. Check out the app on the sidebar of this very blog for an example. Install the Vocalyze Blog Voice Widget

9. [Bonus] APIs — Is there something you’re trying to do that’s not available in the marketplace? No problem! It’s easy to build your own apps inside of HubSpot. Learn how. 

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Having trouble wrapping your head all the way around inbound marketing?

Here’s a list of ebooks that will help you solve that problem. The links below will give you access to the best HubSpot ebooks of the last 18 months — and they’re organized in a way that makes it clear how they fit into the core inbound marketing methodology. (You can download this entire, special inbound marketing collection here.) 

What is that methodology? Three simple steps:

(1) Get found. The first thing you need to do as a marketer is make sure your site is getting found by leads and prospects. There are lots of ways to do that, but the best includes a combination of search engine optimization (SEO), content creation like blogging, and social media.

(2) Convert. Once you get people visiting your site, you need to work on converting them into leads, and then customers. This means setting up calls-to-action, building landing pages, collecting leads, and then nurturing them into customers.

(3) Analyze. Once you have this process in place, you need to analyze it and improve it to make sure it’s running efficiently.

Inbound Marketing Ebooks

Ebooks to help you learn broad inbound marketing strategies:

• 25 Website ‘Must Haves’ for Driving Traffic, Leads and Sales 
• The Ultimate How-to Marketing Guide 
• The Essential Step-by-Step Guide to Internet Marketing
• 11 Examples of Online Marketing Success
• 2011 Online Marketing Blueprint

Get Found Ebooks – SEO

Ebooks to help you learn SEO:

• Learning SEO From the Experts: A Step-By-Step Guide
• How to Spot Bad SEO Services
• How to Increase Awareness And Generate Leads With Local SEO
• Introduction to Search Engine Optimization
• See Also: HubSpot SEO Tools 

Get Found Ebooks – Content

Ebooks to help you learn how to create great content:

• The Essential Guide to Writing and Launching eBooks that Generate Leads
• 13 Business Blogging Mistakes & Their Easy Fixes
• How to Achieve Business Growth Through Blogging 
• Who’s Blogging What: Better Business Blogging in 2011
• See Also: HubSpot Website Tools; HubSpot Blogging Tools

Ebooks to help you learn how to use social media for marketing:

• Beyond the Facebook Business Page: How to Generate Traffic and Leads with Facebook
• How to Use Google+ for Business
• How to Master Facebook Marketing in 10 Days 
• How to Use Twitter for Business – An Introductory Guide 
• How to Use LinkedIn for Business
• How to Use Facebook for Business
• How to Monitor Social Media in 10 Minutes a Day 
• A B2B Marketer’s Guide to Great Facebook Pages 
• See also: HubSpot Social Media Tools

Convert Ebooks

Ebooks to help you convert website visitors to leads and sales:

• Introduction to Effective Calls-to-Action
• 10 Commandments of Marketing Automation
• An Introductory Guide to Building Landing Pages
• The Definitive Guide to Integrating Social Media and Email
• Top 7 Inspirational Email Tests
• Lead Generation Lessons From 4,000 Businesses
• Discover the Key Components of a Successful Landing Page Optimization Strategy 
• 7 Steps to Jump-Start Your Email Marketing Strategy
• See Also: HubSpot Landing Pages, Lead Intelligence, Email Marketing, Prospect Intelligence

Analyze Ebook

An ebooks to help you analyze your inbound marketing process:

• An Introduction to Inbound Marketing Analytics
• See also: HubSpot Marketing Analytics, Competitor Tracking

Read all these ebooks and still looking for more? Try the Inbound Marketing book, written by HubSpot co-founders Dharmesh Shah and Brian Halligan. 

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