Updates over Media, Marketing en Publishing
Customer relationship management (CRM) is integral to the long-term success of a company. Now, with online community participation and social media usage at an all-time high, social CRM is quickly being adopted. Quite possibly the missing link between sales and marketing, social CRM allows companies to monitor and engage customers like never before. Definition of […]
Lees meerNo matter which service or support channel a customer chooses – the customer experience must be positive. A growing number of customers are opting for web chat when needing to communicate with a company. Web chat has many benefits for the customer including the ability to multi-task, which is a welcome advantage for people with […]
Lees meerIt is obvious when a team or department is functioning well. Employees are happy and enthusiastic about their work. They display a can-do attitude when challenged and take pride in the success of the company. The opposite is also very clear. When a team or department is not performing well employees are reluctant to share […]
Lees meerThe ability of service organizations to operationalize social media to optimize traditional support channels will no doubt be a powerful variable in long term customer satisfaction. Recently I had the opportunity to interview Catarina Centeno Duarte, Online Marketing Manager for Altitude Software on the importance of social customer service adoption by industry leaders. Continue reading […]
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