Auteur: Peter Himler

We’re not worthy. We’re not worthy. We’re not….

I’m prepping for two sessions at next weekend’s PRSA International Conference in San Francisco. The first will consist of a conversation with three in-house social/tech PR pros from: Facebook, Skype (Microsoft-owned) and Twitter.

This wrenching news just in: a startup called YourMechanic has won the much-hyped TechCrunch Disrupt startup showcase in San Francisco this week. The problem it solves: “getting your car fixed or serviced without having to leave home.” Geesh. The new t…

Back in the day, I had the good fortune to work on the introduction of Brand Asset Valuator, Y&R’s seminal study that turned conventional wisdom on its head about how brands are built. Through thousands of interviews across dozens of countries, Y&a…

Leave it to Jeff Domansky (aka @theprcoach) to draw this blogger’s attention to a rant by one of the more astute observers of today’s tech scene – Sarah Lacy (aka @sarahcuda).

Leave it to Jeff Domansky (aka @theprcoach) to draw this blogger’s attention to a rant by one of the more astute observers of today’s tech scene – Sarah Lacy (aka @sarahcuda).

Those of you who have taken August to heart and checked out of your digital information streams, a battle is brewing with everyone’s favorite real-time firehose: Twitter. It seems that the digerati’s  lifeline is consolidating its power base by ch…

My Twitterstream was abuzz these last few days over this little app that could discern what percentage of one’s Twitter followers were Fake, Inactive or Good. BusinessInsider’s Kevin Smith took a look at “how many fake followers the most popular people…

My Twitterstream was abuzz these last few days over this little app that could discern what percentage of one’s Twitter followers were Fake, Inactive or Good. BusinessInsider’s Kevin Smith took a look at “how many fake followers the most popular people…

Today’s fragmented and Twitter-driven media landscape has created a significant challenge for PR pros seeking to earn their clients greater editorial attention. A fire-hosed and fickle media-consuming public has already moved on to the next news flash …