Auteur: Neicole Crepeau

To date, most social media consultants have focused on helping organizations use social networks for marketing and customer service. But there’s a new career opportunity for social media consultants — helping your company use social technology for collaboration inside the enterprise, called social collaboration. What is social collaboration? Think Yammer. Yammer is an enterprise social […]

I’ve been extremely busy, lately. With a lot of client work, I have neglected my blog and have been sharing content less on Twitter and G+. Often, I only get to read blogs and share content one or two days a week. When I do, I have to pick which blogs and posts to read […]

Traditionally, marketers have researched their customers’ demographics to have a clear idea of their age, gender, income, location, and other traits. Marketers added psychographics to the mix, allowing them to take into account customer’s interests, values, and attitudes. A step up from the very general information that demographics provide, psychographics enable marketers to speak to […]